Insights

From playful polls to shoppable Stories, these brands made Valentine’s Day extra special. The Entertainer turned “LOVE” into an eye-catching Story Group, Footasylum made product discovery interactive, and Picard’s heart-shaped purses became instant favorites. Check out the most creative Valentine’s Day campaigns from Storyly customers and get inspired for your next big moment!

The European beauty industry is evolving faster than ever. With eCommerce booming, social media driving purchases, and skincare taking center stage, brands must keep up with shifting consumer habits. In this blog, we break down 12 key statistics and 6 major trends shaping beauty in 2025. These insights will keep you in the know.

Valentine’s Day is the first big retail moment after the post-holiday slump, and in the UK alone, it’s a £2.1 billion opportunity. While some shoppers stick to the classics like cards, flowers, and chocolates, others are embracing new trends like self-care gifts and Galentine’s celebrations. This blog dives into the latest spending trends, consumer behaviors, and innovative strategies retailers are using to capture shoppers’ attention during this love-filled season. Ready to explore the numbers and ideas shaping Valentine’s retail? Let’s get started.

As eCommerce evolves, so do customer expectations. From AI-powered personalization to immersive shopping and purpose-driven content, 2025 brings exciting trends to the forefront. This guide explores eight key strategies to help brands connect authentically, engage meaningfully, and thrive in the year ahead.

Video commerce is reshaping the way consumers shop online in 2024. With a seamless blend of video content and eCommerce, shoppers can discover and buy products directly from videos, whether it’s a live stream, a quick product showcase, or an influencer recommendation. In this blog, we cover key statistics and trends in video commerce, explore platform-specific insights, and offer actionable tips to help brands stay ahead in the digital shopping space, especially across Europe and the UK.

Discover the top holiday trends and stats shaping eCommerce. From early shopping habits and the rise of AI-powered gift assistants to the growing appeal of second-hand items, this blog dives into the key insights you need to stay ahead. Explore how consumers are navigating economic challenges while still embracing the festive spirit. With actionable tips for retailers, it's the ultimate guide to make the most of this holiday season in Europe and the UK.