Valentine’s Day —the season of love, heartfelt gestures, and, let’s be honest, a little bit of cheesiness— is also a major opportunity for brands. Every February, consumers set out on a mission to find the perfect gift, plan special surprises, or simply treat themselves to a little extra love. For brands, it is a chance to create an emotional connection, tell a compelling story, and deliver an experience to their customers.
From traditional advertising, to highly personalized, digital campaigns, Valentine's Day poses a great opportunity for brands to build brand loyalty, gather customer insight, and grow their revenue. Last year only in the UK, the Valentine's Day market reached a remarkable figure of £2.1 billion.
With all the love in our hearts, and all the enthusiasm we bet on Valentine's Day, we bring together the most inspiring campaigns from Storyly customers this season.
1. The Entertainer – Spelling Out Love
The Entertainer took a visually engaging approach by crafting Story Groups that spelled out "LOVE." This simple yet effective design immediately caught attention, creating a memorable Valentine's Day experience. But it wasn’t just the aesthetics. Their use of interactive Stories made the message even more engaging, encourag ing users to connect with the brand. The campaign also demonstrated the power of the visuals, proving that a clear and impactful design can go a long way.
2. New Look – Bringing Love for Shopping with Entertainment
New Look added a playful touch to Valentine’s Day with a "This or That" poll, letting their audience choose what they fancy this Valentine’s Day. They turned shopping into an engaging experience rather than just making a promotional push, and while doing that they gathered priceless insights from first-hand.
3. Footasylum – Special Edition DÉS VU
Footasylum turned up the Valentine’s Day excitement with the limited-edition DÉS VU Lovers Collection, seamlessly blending fashion and engagement. They’ve made the whole discovery experience for Valentine’s Day edition an engaging journey with interactive elements like polls, emoji sliders, this-or-that emojis and even open-end questions all of which made it effortless for customers to react, interact, and shop their favorites. Footasylum is such an inspiration for how to make the most out of a short season like Valentine's Day.
4. Picard – Heart-Shaped Elegance
Picard made Valentine’s Day extra special by showcasing their heart-shaped purses. With shoppable Stories, they turned gift finding into an effortless shopping experience, making it easy for customers to find the perfect Valentine’s Day gift without any distraction. The campaign highlighted how a simple yet effective approach can make a product stand out and a small thematic detail, like a heart-shaped design can turn an ordinary product into a must-have seasonal favorite.
5. H-E-B – A Gift That Speaks to You
H-E-B took things one step further with interactive stickers to ask customers about their gift preferences. This wasn’t just a fun Valentine’s Day activity, it was also a strategic move to gather valuable zero-party data, which could later be used to personalize future campaigns. By actively listening to their customers, H-E-B made shopping feel less like a mere purchase and more like a personalized experience. The campaign also showed the growing importance of interactive experiences in commerce, where brands leverage engagement platforms to understand and serve their audience better.
6. Idealo – The Perfect Gift at the Perfect Price
Valentine’s Day shopping often comes with a budget in mind, and idealo played to this need brilliantly. They helped customers find the ideal Valentine’s Day gift by showcasing curated suggestions in their Stories. Each Story featured a different product with a visible price tag, making it easy for shoppers to compare and choose. What an easy and straightforward way to find exactly what you were looking for isn’t it?
7. Evidea – A Love-Filled Collection
Evidea embraced the spirit of Valentine's Day with a dedicated Story Group featuring products perfect for the occasion. With swipe-ups seamlessly integrated into the experience, customers could explore and shop with ease. From cozy home decor to thoughtful gifts, every item was seamlessly linked to an easy shopping experience.
8. Super-Pharm – Romance Meets Easy Discovery
Super-Pharm understood that when it comes to Valentine’s Day, quick discovery is everything. Their campaign featured an eye-catchingly designed Story Group, instantly shouting out Valentine’s Day gifts and making the shopping experience feel seamless. They showed a curated selection of gifts, making it easy for customers to find what they needed in just a few taps. Swipe-ups directed users straight to purchase pages, removing any friction in the shopping journey.
9. Studentbeans – Sweet Deals, Easily Discovered
Studentbeans gave Valentine’s Day a special twist by announcing exclusive, and time sensitive discounts on brands– perfect for budget-conscious students. By leveraging Stories as a high-engagement format, they ensured that offers were not missed out, instead they were easily discovered, reaching more students.
10. LC Waikiki – A Stylish Nod to Valentine’s Day
Not every brand wants to go all-in on hearts and roses, and LC Waikiki showed how to acknowledge the holiday in a more subtle way. Their "Ayın Trendleri - Tarzın Aşk Olsun" (“Trends of the Month - Let Love Be Your Style”) Story Group subtly referenced the holiday while maintaining their usual style-focused approach. This was a great example of how brands can acknowledge seasonal events without straying too far from their core messaging.
11. Koçtaş – Helping Customers Find the Perfect Gift
Koçtaş simplified Valentine’s Day shopping with a single Story featuring a swipe-up link. This link directed customers to a curated selection of gifts and also ensured that customers who arrived through V-Day promotions could continue discovering relevant products tailored to their needs. By guiding them seamlessly to the right offerings, Koçtaş made the shopping experience both efficient and enjoyable. Sometimes, less is more, and this campaign was proof that a well-timed, well-executed shopping guide can be just as impactful as an elaborate marketing push.
12. Bees App - Stocked Up for Love
Bees App took an engaging approach to Valentine’s Day by helping customers ensure they were fully stocked for the big day. Through playful polls and interactive Stories, they checked in with their customers, making it easy for them to confirm they’re ready for the celebration.
Wrapping Up
We wanted to pour inspiration your way with these amazing brands, showcasing how creativity blended with interactivity can elevate Valentine’s Day campaigns. With unique content experiences on their digital stores, these brands made their mark for a memorable customer journey this Valentine’s Day.
Take all these great use cases in as an inspiration outburst, and may your Valentine’s Day, and all your days in fact, be filled with love!
.png)
