The global video commerce market is on fire right now, projected to hit a staggering $2.79 trillion by 2028. Video isn’t just another marketing trend—it is reshaping how we buy and sell online, and for good reason.
Videos simply convert better than images alone—they show products in action, build trust, and create that emotional connection we all want before hitting "buy now."
The numbers back this up too. Recent research by Wyzowl found that 87% of people have been convinced to buy a product or service by watching a video.
What's really interesting is how video commerce has evolved beyond basic product videos. Now we're talking live shopping events, interactive shoppable videos, personalized video recommendations, and AI-powered experiences that make YouTube look primitive.
For store owners and marketers, jumping into video commerce isn't just a nice-to-have anymore—it's becoming essential to stay competitive. But with so many platforms and technologies out there, how do you choose the right one?
That's exactly what we're diving into today. We've researched and gathered feedback on the top video commerce solutions that are actually moving the needle for eCommerce businesses. Let's get into it in a bit.
Key Features to Look for in a Video Commerce Solution
Before diving into specific platforms, let's talk about what actually matters when choosing a video commerce solution. These are the features that separate the truly valuable tools from the flashy but ineffective ones:
Interactive Elements and Engagement Tools
Look for solutions that offer clickable hotspots, polls, quizzes, and forms. These transform passive viewers into active participants, keeping them engaged while gathering valuable feedback.
Shoppable Video Capabilities
Your videos should enable customers to click directly on products and add them to cart without leaving the video experience. The best solutions make this purchase process seamless with minimal friction.
AI-Powered Personalization and Analytics
The right platform will use AI to recommend products based on viewing behavior and purchase history. Look for detailed analytics that track which video segments drive the most sales so you can continually optimize your content.
Scalability and Ease of Use
Choose a solution that will grow with your business and feels intuitive to use. Your team should be able to create and publish content without specialized training, making implementation and adoption straightforward.
Remember—the best platform isn't necessarily the one with the longest feature list, but the one that aligns with your customers' shopping preferences and your team's workflow needs.
Best Video Commerce Solutions for eCommerce
Here are the standout video commerce solutions that deliver real results for online stores:
Interactive Video Technology
1.Storyly
Storyly is a powerful content experience platform bringing interactive, personalized, shoppable content experiences in your app and on your website. With full-screen content from short-form and shoppable videos to interactive Stories, at the core, Storyly gives marketers a dynamic way to boost product discovery, engagement, and conversions.
Key Features:
- Full-Screen, Interactive Content: Bring the familiarity of Stories and vertical video to apps and websites.
- Shoppable Media: Turn content into conversion paths with product tags, CTAs, and seamless checkout integrations.
- Personalization: Deliver content tailored to user behavior and preferences with powerful segmentation and targeting.
- Zero-Party Data Collection: Use interactive elements like polls, quizzes, and forms to gather insights directly from users.
- AI-Powered Content Automation: Quickly scale and adapt content with Storyly Studio’s intuitive tools and automation features.
Best Use Cases:
- Showcasing products in action through vertical, TikTok-style video feeds
- Creating immersive campaign moments like product launches or seasonal sales
- Repurposing existing video content into shoppable, snackable formats
- Capturing zero-party data through engaging in-video interactions
- Enhancing product discovery with personalized story feeds and video formats
- Driving conversions through shoppable videos and in-context product tags
- Boosting engagement with interactive elements like polls, quizzes, and countdowns
- Collecting zero-party data to better understand audiences and tailor campaigns
Storyly is an especially strong choice for brands with an existing video and image content library who want to elevate their content into an interactive shopping experience.
You can view the pricing here.
2.Vidyard
Vidyard is a comprehensive video hosting and analytics platform with robust commerce capabilities. Originally built for B2B marketing and sales teams, it has evolved into a powerful solution for eCommerce businesses looking to leverage video throughout their customer journey.
Key Features:
- Personalized videos that address customers by name, increasing engagement rates significantly
- Detailed analytics tracking watch time, drop-off points, and conversion metrics
- Interactive elements including clickable buttons and CTAs that link directly to product pages
- Video SEO tools with transcriptions and metadata management
- Quick screen recording for product demos and shopping assistance
Best Use Cases:
- Product demonstrations showcasing features in action
- Educational content explaining complex products
- Sales team follow-ups with personalized video messages
- Customer testimonial hosting with tracking capabilities
- Creating shoppable product catalogs in video format
You can check out their pricing here.
3.Threekit
Threekit transforms product visualization with immersive 3D and augmented reality experiences. This platform goes beyond traditional video to create interactive 3D product models that customers can rotate, customize, and virtually place in their own environment.
Key Features:
- Real-time product configuration with thousands of possible variations
- Photorealistic 3D rendering that rivals professional photography
- Augmented reality "try before you buy" capabilities
- Interactive product demos showing features and functionality
- Visual configurators for customizable products
Best Use Cases:
- Furniture and home goods visualization in customers' spaces
- Customizable products with multiple options and configurations
- Complex technical products that benefit from 360° examination
- Products where size, scale and dimensions matter significantly
- Luxury items where detail appreciation drives purchases
View their pricing here.
Live & Shoppable Video
4. Popshop Live
Popshop Live is a dynamic livestream shopping platform that turns passive browsing into interactive shopping events. This mobile-first solution enables brands and creators to host live shopping shows where viewers can purchase products in real-time while engaging directly with hosts.
Key Features:
- Real-time audience engagement with live chat and reactions
- Instant purchasing directly within the livestream experience
- Interactive elements like countdowns, polls, and giveaways
- Built-in inventory management that updates in real-time
- Detailed analytics on viewer engagement and conversion rates
Best Use Cases:
- Product launches and reveals with immediate purchase options
- Limited-time flash sales creating urgency and excitement
- Creator collaborations and influencer shopping events
- Behind-the-scenes looks at products with expert demonstrations
- Q&A sessions addressing customer questions before purchase
Check out their FAQ page to learn more.
Video Creation & Marketing
5. Promo.com
Promo.com is an intuitive video creation platform designed specifically for eCommerce marketing needs. This solution makes professional-quality video production accessible to businesses without dedicated video teams or technical expertise.
Key Features:
- Extensive library stock video clips and images
- Customizable templates optimized for different platforms and goals
- Text-to-video capabilities for quick content creation
- Built-in music library with commercial usage rights
- Automated resizing for different social media platforms
Best Use Cases:
- Product showcase videos highlighting key features
- Seasonal promotion announcements and sale campaigns
- Social media ads optimized for different platforms
- Email marketing video content driving traffic to products
- Brand storytelling videos that build customer connection
You can view their pricing plans here.
6. HeyGen
HeyGen is an AI-powered video creation platform that's revolutionizing how eCommerce brands produce personalized video content. This innovative solution enables businesses to create professional-looking videos featuring AI avatars that speak 170+ languages without traditional filming requirements.
Key Features:
- AI-generated presenters that can deliver script content naturally
- Text-to-video functionality for rapid content creation
- Multi-language support with accurate lip syncing
- Customizable backgrounds and presentation settings
- Template library for quick production of common video types
Best Use Cases:
- Product explainers in multiple languages without re-filming
- Personalized product recommendation videos at scale
- Customer service responses addressing common questions
- Training content for new product lines or features
- Regular content updates when filming new footage isn't feasible
View their pricing here.
Video Hosting & Marketing
7. Kaltura
Kaltura is an enterprise-grade video platform offering robust hosting, management, and monetization features for eCommerce businesses with extensive video needs, such as virtual events, webinars, and town halls. This comprehensive solution provides the infrastructure for large-scale video operations across websites, apps, and marketing channels.
Key Features:
- Advanced video content management system with powerful search
- Interactive video tools including hotspots and dynamic overlays
- Multi-device delivery with adaptive streaming technology
- Detailed analytics tracking engagement and conversion metrics
- Live streaming capabilities with interactive elements
Best Use Cases:
- Large product catalogs requiring extensive video libraries
- Educational content about complex products or services
- Integrated video experiences across multiple touchpoints
- Membership or subscription-based video content
- Multilingual video catalogs with localization needs
Learn more about their plans and pricing here.
8. Brightcove
Brightcove is a premium video engagement platform built for businesses that take video commerce seriously. This enterprise solution offers broadcast-quality streaming, advanced marketing tools, and robust analytics designed to maximize the ROI of video investments.
Key Features:
- High-performance video delivery with global CDN
- Shoppable video overlays with direct purchasing functionality
- A/B testing capabilities for video content optimization
- Advanced security features protecting premium content
- Comprehensive analytics linking video engagement to purchases
Best Use Cases:
- High-value product demonstrations requiring superior quality
- Fashion and beauty brands showcasing products in detail
- Multi-channel video campaigns across owned and social media
- Video content requiring precise user tracking and attribution
- Businesses with dedicated video marketing teams and strategies
You can view their plans here.
9. Vimeo
Vimeo has evolved from a creator-focused platform to a powerful video commerce solution for businesses. This versatile platform combines professional hosting with marketing tools specifically designed to drive conversions and build brand engagement.
Key Features:
- High-quality video playback with customizable players
- Vimeo Showcase for creating branded video portals
- Interactive elements including clickable CTAs and email capture
- Built-in video creation tools
- Integration with major eCommerce platforms like Shopify
Best Use Cases:
- Brand storytelling videos that build customer connection
- Product demonstrations requiring professional presentation
- Portfolio-style video catalogs organized by collection
- Video marketing campaigns requiring custom branding
- Small to medium businesses seeking an all-in-one solution
You can check out their plans here.
10. Cincopa
Cincopa is a versatile multimedia hosting platform that specializes in creating interactive video experiences for eCommerce. This all-in-one solution combines video hosting with photo galleries, audio players, and interactive features designed to boost engagement and conversions.
Key Features:
- Diverse media players including video, audio, and image galleries
- Interactive video annotations with product links
- Lead generation tools including email capture forms
- Heatmap analytics showing viewer engagement patterns
- Responsive design for optimal mobile viewing experience
Best Use Cases:
- Product tutorials and how-to guides with multiple angles
- Multi-media product showcases combining video and images
- Educational content with downloadable resources
- Customer testimonial collections with organized galleries
- Small to medium businesses with diverse media needs
You can view their pricing plans here.
Conclusion
Choosing the right video commerce solution is about finding the perfect match for your specific business needs, not just grabbing the platform with the most features. As we've explored throughout this guide, each solution brings unique strengths to the table.
Start small if needed, but start somewhere. Implement one of these solutions based on your most pressing needs, measure the results, and expand your video commerce strategy as you grow. Your customers—and your bottom line—will thank you for it.
Remember, the most effective video isn't necessarily the most expensive or technically complex. It's the one that answers your customers' questions, showcases your products authentically, and makes the path to purchase clear and compelling.
