There’s no doubt—video has become the dominant content format of our era. It captures attention, keeps audiences engaged, and drives conversations across every major platform. Social media has shaped how mobile users consume content, and video reigns supreme.
Now, we’re at a pivotal moment where the lines between social media and commerce are more blurred than ever. Giants like Meta, YouTube, and TikTok are integrating “shoppable” features, making it easier than ever to purchase directly within social feeds. At the same time, eCommerce brands are transforming their digital storefronts to mirror the interactivity and engagement of social platforms.
Welcome to the era of video commerce.
Video is no longer just about entertainment—it’s a powerful shopping instrument. Consumers don’t just watch; they get inspired and make purchases without ever leaving the content. They demand for video. According to Wyzowl, “87% of people have been convinced to buy a product or service by watching a video” in 2025. What started as a social commerce revolution is now reshaping the entire digital shopping experience.
That’s why we’ve curated this list of 51 video commerce experts—leaders who are shaping the future of this space. From brands and agencies to technology providers and consultants, these individuals have been at the forefront of designing and executing groundbreaking video commerce initiatives. Whether it’s through live shopping events, shoppable video experiences, or innovative brand storytelling, these experts are driving the industry forward.
Keep an eye on them—they’re redefining the way we shop in the digital age.
1. Agata Andri
Senior Product Manager, Global at Shopee | Live & Video Commerce
With nearly 7 years in tech, Agata has built and led innovative B2C marketplace products, specializing in live and video commerce across Southeast Asia and Taiwan. Currently, she is Sr. Product Manager at Shopee, the leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, offering consumers an easy, secure, fast, and enjoyable online shopping experience, trusted by tens of millions of users daily. Her focus has been on driving user growth, app performance, and customer engagement through video and live commerce, enabling real-time interaction between sellers and viewers for a more engaging experience that encourages buying decisions.
She excels at leading cross-functional teams and collaborating with senior management to create solutions that drive user engagement and conversion.
Her experience spans areas such as AI (LLM and AIGC), price-driven marketing, and content marketing, supporting impactful, market-specific growth strategies. She is passionate about crafting seamless user experiences and delivering measurable results that align with business goals.
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2. Alicia Navarro Romero
Head of E-commerce Projects at Stradivarius
Alicia is a highly-motivated and results-driven professional with over 15 years of experience in project management, product management, and business development within the fashion industry and the online sector. With her expertise in agile methodology, stakeholder communication, and team leadership, she excels at driving cross-functional teams to deliver high-quality products that meet business objectives and customer needs.
Currently, as the Head of eCommerce Projects at Stradivarius, she leads a team of 10 professionals, including Product Owners and UX/UI designers, to drive the success of their online sales platforms (website and apps) in more than 50 markets. Her role involves overseeing all aspects of eCommerce projects, from ideation to implementation and optimization, to ensure that their customers have a seamless and enjoyable shopping experience. She stays up-to-date with industry trends and best practices, and leverages this knowledge to continuously improve their eCommerce platform.
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3. Amanda Johansen
Chief TikTok Officer at Trndsttrs
Amanda Johansen is the Chief TikTok Officer at Trndsttrs, where she has been shaping social media strategies since joining as Head of Social in 2020. A TikTok influencer since 2017, she has built a strong presence with 1.9M+ followers on TikTok, 45K on Instagram, and 100K on Snapchat. Leveraging her firsthand experience as a creator, Amanda helps brands effectively reach and engage Gen Z audiences on social media. She actively shares insights on TikTok Shop strategies, community engagement, and the evolving landscape of digital influence, bridging the gap between brands and the next generation of consumers.
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4. Anahita Guha
Vice President Marketing at Fxswede AB
Highly skilled marketing and communications professional with proven success in converting social media and content strategy into tangible sales results. Experienced in the beauty, skincare, and technology sectors, specializing in influencer marketing, content advertising, and social media strategy. Demonstrated ability to build international teams and lead with empathy in diverse regions, including the US, Europe, Asia Pacific, and the Middle East.
Currently, VP of Marketing at Fxswede AB, one of Sweden's fastest-growing product development companies, redefining e-commerce with cutting-edge marketing, innovative design, and exceptional customer service. Spearheaded comprehensive marketing strategies across platforms for all Fxswede brands, focusing on Tress Wellness, offering salon-quality waxing solutions for at-home use, making hair removal accessible to everyone, everywhere. Launched and scaled social platforms. Tress Wellness' TikTok achieved over 200K followers with 100M views in 2024, and the YouTube channel reached 100K subscribers in 2 years, earning the silver play button.
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5. Atif Raza
Founder at Refunnel
Atif Raza is the founder of Refunnel, a company that automates user-generated content (UGC) collection for direct-to-consumer (DTC) brands. Prior to this, he founded Flare, a video-first e-commerce marketplace, and spent over six years at Microsoft as a Product Manager. Atif shares his entrepreneurial journey and expertise in UGC, offering tips, tactics, and strategies, as well as insights into e-commerce, content creation, and DTC trends.
6. Ashley Wright
Founder at Social Tale
Ashley Wright is the founder of Social Tale, a TikTok growth agency specializing in helping brands scale on the platform. With a strong background in paid social media, he has worked with leading agencies such as MediaCom, Jellyfish, and Chalk Global, gaining deep expertise in performance marketing and brand growth.
At Social Tale, Ashley has helped 7-9 figure brands like Divi, SNOW, Stars + Honey, and Surreal achieve success on TikTok Shop, leveraging data-driven strategies, creator partnerships, and viral content tactics. His approach focuses on maximizing reach, engagement, and conversions, ensuring brands thrive in the fast-evolving world of social commerce.
With hands-on experience and a deep understanding of TikTok’s algorithm, Ashley actively shares insights on TikTok Shop strategies, brand scaling, and social commerce trends, helping brands and creators unlock new opportunities in the digital landscape.
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7. Barney Brown
Founder at Social Hit
Barney Brown is a seasoned digital marketing professional with over 25 years of experience in online retail management, consultancy, and brand ownership. He has a proven track record of building brands into multi-million-pound businesses, leveraging data-driven strategies and industry expertise.
As the Founder and CEO of Multidigital Marketing (established in 2008), Barney has built a full-service digital marketing agency that delivers measurable results for a diverse portfolio of clients, including Very Exclusive, Barbour, The Jockey Club, Casio, Clarins, AX Paris, Forever Unique, Wildfox, and more. The agency specializes in social media, content strategy, performance marketing, email marketing, PPC, and affiliate marketing, providing tailored solutions to leading brands in fashion, beauty, and retail.
In 2022, Barney founded Social Hit, a TikTok-first marketing agency focused on helping brands achieve sustainable growth on the platform. Social Hit has rapidly established itself as a leader in the space, producing over 35,000 pieces of original UGC in 2024 and developing data-driven ad scaling strategies that set new industry benchmarks. The agency has built numerous successful partnerships with TikTok, supporting brands in optimizing their presence and performance through content-driven campaigns.
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8. Ben Muir
CEO at Unsociable
Ben Muir is the CEO of Unsociable, a TikTok Shop partner dedicated to helping brands and retailers build TikTok Shop into a powerful sales channel. Under his leadership, Unsociable has become one of the few TikTok partners with an expert rating in live shopping and creator/affiliate marketing, setting it apart as a brand amplifier rather than a traditional agency.
Before founding Unsociable, Ben held several key marketing roles at Mellow, where he led brand strategy, community engagement, and influencer marketing. As Head of Marketing, he played a crucial role in shaping the company’s marketing direction, and as Marketing Manager, he focused on driving growth and engagement across digital channels. His background also includes experience as a Community & Influencer Manager, where he developed and executed strategies to connect brands with their audiences through social media and creator partnerships.
With a deep understanding of social commerce, influencer marketing, and TikTok growth strategies, Ben continues to drive innovation in the space, helping brands maximize their impact and sales on TikTok Shop.
9. Beth Thomas
Director of Social at Frankly | Ex TikTok + Deliveroo | Creator & Speaker
Beth Thomas is an experienced social media and influencer strategist with over a decade of expertise in content, brand strategy, and digital growth. She is currently the Director of Social Media Operations at Frankly, leading strategic initiatives to drive engagement and brand presence.
Prior to this, Beth held key roles at TikTok, where she managed Live Content and Campaign Operations across both the UK and EU markets, and at Deliveroo, where she served as Social Media and Influencer Lead. Her work has been instrumental in scaling brands’ social reach, optimizing influencer partnerships, and developing data-driven content strategies. She also has experience in social media leadership at Birchbox, where she helped shape the brand’s digital voice.
Beyond her corporate roles, Beth is the co-founder of 2 Girls 1 Pup, a social-first community with over 45K+ engaged members and 5M+ monthly views, focusing on relatable lifestyle content.
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10. Daisy Kelly
Founder & CEO @ Glow For It
Daisy Kelly launched Glow For It in 2020, after graduating from the University of Surrey with a BA in Musical Theatre, combining her passion for creativity and wellness.
As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Their aim has always been to provide their customers with the perfect products to help their natural beauty glow. With a strong presence on TikTok, they continue to build an inclusive, empowered, and glowing community.
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11. Daniel Cunha
UX & CRO Manager (eCommerce) at Parfois
Daniel Cunha leads UX, CRO, and Digital Product Operations at Parfois, driving strategy, execution, and innovation across their digital ecosystem—including eCommerce (B2C in 20 countries) and non-transactional platforms (+50 countries) on web and apps (iOS & Android). With over 15 years in digital, he specializes in aligning user needs with business goals to create impactful digital experiences. Being passionate about innovation, he constantly explores emerging trends to redefine how brands connect with their audiences.
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12. Danil Saliukov
CEO and Co-Founder at Insense.pro
Danil Saliukov is an entrepreneur, business developer, and investor with over 10 years of experience in B2B sales, relationship management, and digital growth across the martech, eCommerce, and payments industries. He is the CEO and Co-Founder of Insense.pro, a TikTok & Meta Partner that connects creators with eCommerce brands, helping businesses scale through content-driven marketing. Under his leadership, Insense.pro has built a global network of 35,000+ vetted creators and influencers, enabling brands to produce high-performing content and optimize paid ads with data-driven insights.
Beyond Insense, Danil is an investor in Obvi, a $30M bootstrapped collagen brand, supporting its growth in the health and wellness space.
Passionate about eCommerce, creator economies, and marketplaces, Danil is dedicated to helping fellow entrepreneurs, building meaningful connections, and fostering community success. A self-proclaimed workaholic, he thrives on driving innovation while also making time for his passions, which include marathons, surfing, wakesurfing, and sports in general.
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13. Frances Leonard
TikTok Commerce Manager at Deciem
Frances Leonard is a social commerce expert specializing in TikTok-driven e-commerce strategies. As the Social Commerce Manager at Deciem (The Estée Lauder Companies), she leverages her expertise to drive engagement and sales through innovative content and influencer partnerships. Previously, she held roles at Myprotein, where she advanced social commerce initiatives as a Senior Social Commerce Executive and Digital Marketing Executive.
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14. Harry Hugo
Co-Founder & Chief Campaign Officer at Goat
At age 16, Harry Hugo realized the academic path was not for him. He needed a more direct and creative path to success, although the media industry had another idea and rejected him for being too young. So he went away and set up Fresh Press, a football publishing house which grew, in two years, to over 60 websites and a bigger digital writing team than the Daily Mail.
Looking for a challenge, he took on his next role as the fifth employee at Sportlobster as their Social Media Manager leading a team of three and quickly advancing to Head of Social. There he met the other Goat co-founders Arron Shepherd and Nick Cooke. They left Sportlobster after three years and established Goat in August 2015.
At 28 years old, he is a serial entrepreneur and co-founder of Goat, specializing in social media and influencer campaigns globally with over 200 staff in 4 international offices. With clients including Tesco, Dell, Meta and more, they are driving real results in the influencer space.
15. Jake Bjorseth
Head of Strategy at Trndsttrs | Co-Founder of Sugar AI
Jake Bjorseth presented his business plan for a Gen Z agency to his university's accelerator program and was denied. 3 years later they asked him to speak.
Now, he is the 24-year-old founder of Trndsttrs, a Gen Z agency helping brands understand and reach, you guessed it, Gen Z. Their team of 35+ Gen Z individuals works full-time with offices in Kansas City and Manila, PH. In the past year alone, they have worked with dozens of startup brands targeting Gen Z, challenger brands, and Fortune 500 brands like McDonald's, North Face, UnitedHealthCare, and L'Oreal. His role at Trndsttrs is to bring on true trendsetters then simply get out of their way.
He describes himself as “a living paradox, an old-soul running a Gen Z agency.” He cares for building purpose-driven brands that align with Gen Z, but prioritizes client revenue first.
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16. Jarret Wong
MarTech Lead at Sephora SEA
Jarrett Wong is a MarTech leader with deep expertise in e-commerce, CRM, and digital transformation. Currently the MarTech Lead at Sephora SEA, he drives innovative customer engagement strategies. Previously, he spent over five years at ZALORA Group, leading CRM operations and systems management. Passionate about shaping the future of e-commerce, he combines cross-functional knowledge with a data-driven approach to enhance customer experiences and business growth.
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17. Jennifer Quigley-Jones
CEO of Digital Voices | TEDx Speaker
Jennifer Quigley-Jones is the sole entrepreneurial mind behind award-winning Influencer Marketing agency, Digital Voices. Since founding the agency in 2017 with a £500 personal investment, Jennifer has set the standard for how brands should approach working with influencers and on social media. She has launched offices in the UK and US, released proprietary Influencer Marketing technology and grown an international team of nearly 100 people.
Alongside media contributions, Jennifer, who is currently the only active female CEO of an influencer agency in the UK with over $10m in revenue, speaks at international conferences, including TEDx, SXSW, Web Summit, and Cannes. As well as building a reputation for diversifying the Influencer Marketing industry and being a leading voice in female entrepreneurship, Jennifer’s passion is empowering the next wave of entrepreneurs.
Prior to founding Digital Voices, Jenny worked at YouTube as a Strategic Partner Manager, teaching creators to grow on the platform. Before that, she completed her Master's at Harvard University in Middle Eastern Studies, on a full scholarship from the Kennedy Memorial Trust. Whilst there, she specialized in the Syrian crisis and worked with many non-profits and social enterprises, including the International Committee of the Red Cross and the United Nations.
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18. Jordan West
CEO of Social Commerce Club | E-Com Investor & Podcast Host | Keynote Speaker
When Jordan West was 23, he decided to buy a Taco Del Mar restaurant. He says, “I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha).” For 5 years he worked hard to grow sales and in the end tripled their revenue which still didn't seem to matter on the profit side. He lost a lot of money. Yet he discovered his strong side in the restaurant endeavor: marketing and getting people in the door.
Fast forward to 2014 when his wife Carmen started a modest baby clothing line and was selling at craft markets. Jordan asked if he could test running a few ads on Facebook... and the rest is history. He learned every up-and-coming strategy and tactic and helped grow the small startup to a multi-million dollar company and still growing!
Since then, they have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service their brands as well as others.
In 2019, they started the podcast “Secrets To Scaling Your E-Commerce Brand,” which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.
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19. Liz Furlong
Content & Talent Lead - sune (QVC Group)
Liz Furlong is an empathetic leader with extensive experience in broadcast retail, video commerce, customer-first presentation strategies, storytelling, and talent development. As the Content & Talent Lead at sune, a video shopping startup powered by QVC, she focuses on fostering deeper connections between consumers, the crafts they buy, and the artisans behind them.
Previously, Liz spent over a decade at QVC, holding key roles including Sr. Manager of TV Production, Category Production Manager, and Category Producer across various segments, from Electronics to Cook & Dining.
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20. Liz Giorgi
CEO and Co-Founder of soona
Liz Giorgi is an Emmy Award winner and second-time media entrepreneur. As cofounder and CEO, she brings her career in production and weaves it with the technology vision for soona, the world's first virtual content studio for e-commerce. A passionate advocate for women in business, she is a seasoned speaker and an active angel investor and adviser to female-founded startups.
21. Lucy Edgerley
Head of Influence at Born Social | Creator Strategy Specialist
Lucy Edgerley is a leading influencer marketing strategist and creator strategy specialist, currently serving as the Head of Influence at Born Social. With a strong track record in shaping influencer strategies for global brands, she has worked with top companies like Armani Beauty, Revlon, Ford, Diageo, Primark, and LVMH, delivering award-winning campaigns that have received recognition from the IMAs and Global Social Media Awards.
Prior to her current role, Lucy held key positions at Buttermilk Agency, where she served as General Manager of Influencer Marketing, Client Director, and Account Manager, leading growth strategies, brand partnerships, and social media initiatives. With experience across digital marketing, client relations, and campaign execution, she has played a pivotal role in driving impactful brand collaborations.
Lucy is committed to setting new standards in the influencer marketing industry, continuously pushing boundaries to develop innovative strategies. She is also passionate about mentoring emerging talent, fostering a new generation of experts in the field.
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22. Marcus King
Founder and CEO of Red Dot Live
Marcus King is the Founder and CEO of Red Dot Live, a company that helps brands and retailers connect with SaaS platforms, strategists, and production teams to create and manage live shopping experiences. Through Red Dot Live, Marcus enables businesses to leverage the power of live shopping, providing customers with engaging, interactive online shopping experiences that drive sales and brand loyalty.
With over five years of experience in strategic partnerships, sales leadership, business development, and customer success, Marcus has worked with top companies like Shopify and Fiverr, building strong client relationships across EMEA and driving significant account growth.
Beyond his leadership in live commerce, Marcus has a proven track record in media and advertising, having launched award-winning social media campaigns that have attracted hundreds of thousands of views. His work has been featured in major newspapers, media sites, and television, earning multiple industry accolades. He has been recognized in the Graphis Award Annual for multiple advertising campaigns and has received two platinum awards. Additionally, his campaigns have won multiple honors at the American Advertising Awards, including Best of Show, gold (local and regional), silver, and bronze.
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23. Marcy McKenna
Creator of The Live Shopping Academy | Women Inventors Club Founder | Live Shopping Expert/Consultant | HSN Product Line | EVP & Host of “InventHer Live!”
An inventor at heart, Marcy McKenna is passionate about creating, curating and commercializing chic and stylish products that keep people organized and make their lives easier both at home and on the go.
Over the years she has successfully commercialized over 30 products via home shopping, eCommerce and big box retail. Currently, she has her own product line on HSN and is excited to be venturing into the world of Live Shopping as an Amazon Influencer regularly hosting on Amazon Live and as a Creator & Host on Pinterest TV.
In addition to serving on The Advisory Board of The United Inventors Association and heading up The Women Inventors Club, Marcy is also often asked to do speaking engagements and interviews, and she regularly publishes educational video content for inventors and entrepreneurs on her YouTube Channel, and posts articles via her blog.
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24. Matthew Bellingham
TikTok Shop Expert | Director of Brand Marketing at Kanzen Skincare
Mathew Bellingham is the Director of Brand Marketing at Kanzen Skincare, where he leads the brand’s marketing strategy, product launches, influencer partnerships, and expansion into new markets. Previously, he worked with Kanzen as a key account at Unsociable, helping it become the #1 acne skincare brand on TikTok Shop UK. Now, he is focused on scaling that success, strengthening Kanzen’s social-first approach, and expanding into the US and EU. His expertise lies in TikTok growth, data-driven marketing, and brand storytelling, ensuring Kanzen stays at the forefront of social commerce while continuing to drive engagement and sales.
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25. Neha Agrahari
Video Commerce Head at Flipkart
Neha Agrahari is a results-driven growth marketer and business leader with over 15 years of experience in e-commerce, digital marketing, and business strategy. As Head of Video Commerce at Flipkart, she is spearheading a new business stream that redefines online shopping through video-driven experiences. Her work focuses on crafting innovative shopping models, mapping user journeys, enhancing discovery experiences, and shaping brand identity through engaging video content and third-party curation.
Since joining Flipkart in 2012 as Manager - Marketplace Training & Quality, Neha has played a pivotal role in driving business growth. She has been instrumental in doubling gross merchandise volume (GMV) year-over-year, helping position Flipkart as a market leader.
In 2023, she launched Vibes & Liveshop+, two key customer initiatives that have significantly scaled customer adoption 4x within a year and increased platform retention by 15%.
With a deep understanding of consumer markets, digital engagement, and video commerce, Neha continues to pioneer new ways for users to shop and interact with brands, shaping the future of e-commerce in an evolving digital landscape.
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26. Noah Tucker
Founder & CEO at Social Snowball
Noah Tucker is the Founder & CEO of Social Snowball, a creator-affiliate platform designed to revolutionize eCommerce marketing. His company offers a word-of-mouth marketing platform for eCommerce, driving millions in revenue for over 2,000 top brands with modern and automated affiliate and referral programs.
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27. Nora Zukauskaite
Integrated Marketing Director - Tiktok Shop UK & EU | PMW Powerlist (2024) | Glossy Top 50 (2022)
An award-winning, senior, commercially-oriented marketing leader bringing 15+ years of international multi- and omni-channel marketing experience.
Nora has led brand building and development across multiple cross category indie beauty brands that have successfully expanded within the UK and/or globally and became leaders within their category. Her result focused and motivated approach has delivered consistent YoY double-digit business growth and her years within the creative agency have contributed to excellence in achieving insight and data led multi-discipline brand, retail and product launch strategies.
Nora is known for highly impactful, disruptive, digitally-led marketing activations that grow brand affinity and awareness amongst consumers.
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28. Nurcin Turgut
Customer Engagement Team Lead at Storyly
Nurcin Turgut is the Customer Engagement Team Lead at Storyly, where she helps eCommerce companies across diverse industries—including beauty, fashion, travel, and food—integrate video commerce experiences into their apps and websites. With over eight years of experience in customer engagement, success management, and operations, she has played a pivotal role in enhancing user experiences and driving digital transformation for global brands.
At Storyly, Nurcin collaborates closely with businesses to develop interactive and engaging content strategies, leveraging in-app stories and shoppable videos to boost conversions and audience retention. Prior to her current role, she held key positions at App Samurai and Twentify, where she specialized in customer success, product adoption, and strategic growth initiatives.
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29. Paige Louise
CEO at Plouise Makeup Academy
As the CEO of P.louise, a cosmetics company that offers innovative and high-quality products, Page Louise has been leading the business for over seven years. She has a strong background in cosmetics and artistry and she has successfully launched multiple product lines and expanded the customer base. She has also built a loyal and talented team that shares her vision and passion for beauty. Despite not having a high school diploma, Louise has proven herself as a self-taught and driven entrepreneur who is not afraid to take risks and challenge the status. Her mission is to empower women to express themselves and feel confident in their own skin.
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30. Päivi Korvela
Ecommerce Head of Beauty Category at TikTok Shop | ex-Unilever
Päivi Korvela is an accomplished CPG business leader with a strategic and commercial mindset, specializing in omni-channel growth, business transformation, and customer development. She is currently the Ecommerce Head of Beauty Category at TikTok Shop, where she is driving innovation in digital commerce, helping brands tap into new consumer behaviors and engagement models.
Before joining TikTok Shop, Päivi spent 13 years at Unilever, where she held multiple senior roles, including Global Transformation Lead for Customer Development and Global Strategy Lead for Channel & Customer. She was responsible for implementing multi-year growth strategies for Unilever’s €22B Beauty & Personal Care division, leading omni-channel expansion, and forging strategic customer partnerships to enhance market presence.
Her leadership extends across P&L management, joint business planning, category growth, and e-commerce strategy, with a proven track record in building high-performing teams and executing large-scale business transformations. Throughout her career, she has successfully navigated global and local markets, working closely with C-suite stakeholders, retail partners, and digital platforms to drive long-term success.
A firm believer in innovation and capability building, Päivi is committed to shaping the future of beauty commerce by leveraging her deep expertise in consumer behavior, digital engagement, and omni-channel business models.
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31. Qabil Shah
CMO at Bambuser
Qabil Shah is the Chief Marketing Officer at Bambuser, where he is driving innovation in live shopping and interactive commerce. With over two decades of marketing experience, Qabil has a proven track record in enterprise marketing, growth strategy, and digital transformation. Prior to Bambuser, he held leadership roles at Nutanix, VMware, and SAS, specializing in global enterprise marketing, ABM excellence, and CXO engagement. Passionate about reshaping commerce, Qabil continues to pioneer new ways for brands to connect with customers through immersive digital experiences.
32. Rita Harnett
Global Head of DTC & Social Commerce Wavemaker (WPP) | Cannes Lions Juror
Rita Harnett is a global leader in eCommerce, DTC, and social commerce strategy, currently serving as the Global Head of DTC & Social Commerce at Wavemaker (WPP). With over 20 years of experience in retail, merchandising, and eCommerce, she specializes in helping multi-market clients establish and grow their eCommerce maturity across key channels, including Amazon, retail media, DTC, and social commerce. She also works closely with local markets to develop best-in-class eCommerce practices that drive long-term success.
Before Wavemaker, Rita held senior eCommerce positions at Yumi International Fashions, where she led the entire eCommerce funnel, including site design, marketing strategy, trading, and customer experience. Prior to that, she spent over 16 years at Arcadia Group, managing online trading, merchandising, and digital transformation initiatives to optimize sales and elevate customer engagement.
Rita is recognized for her extensive expertise in eCommerce analytics, performance marketing, and digital strategy, earning spots on the Performance Marketer Power List and serving as a juror for Cannes Lions, Performance Marketing World, and the Festival of Marketing. A highly motivated self-starter, she is passionate about creating seamless, shoppable consumer journeys and continues to push the boundaries of digital commerce and retail innovation.
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33. Sarah Penny
Influencer Marketing Specialist | Content & Research Director, The Influencer Group
Sarah Penny is a seasoned influencer marketing specialist with over 12 years of experience in social marketing strategy. As the Content & Research Director, The Influencer Group at Xeim, she leads thought leadership, research, and content initiatives shaping the influencer marketing landscape. With a background in content development, editorial leadership, and marketing insights, Sarah has worked with both large enterprises and SMEs to craft effective brand strategies. Prior to her current role, she held key positions at Fashion and Beauty Monitor, Hachette, and MusicOMH, driving industry insights and editorial excellence.
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34. Stephen Arraya
Producer at QVC | Executive Vice President of Growth Strategy at ALPFA Philadelphia Chapter | Expert in Video Commerce Storytelling & Brand Marketing
Stephen Arraya is a visionary leader in video commerce storytelling, with 18 years of broadcasting experience and a deep passion for bringing products to life in ways that resonate with consumers. As Sr. Manager for Home & Culinary Brands at QVC, he leads the strategy and execution for 19 private and exclusive brands, overseeing celebrity partnerships, guest relationships, and live studio launches. He specializes in identifying emerging trends, understanding consumer behavior, and crafting product strategies that drive multimillion-dollar business growth.
Beyond QVC, Stephen serves as Executive VP of Growth Strategy at ALPFA Philadelphia, contributing his expertise in strategy, development, and employee engagement.
He has a proven track record in market research, competitive analysis, and optimizing profitability through data-driven decision-making. A champion of culture and an influential voice in brand marketing, he is committed to elevating the impact of video commerce and storytelling in the retail landscape.
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35. Stokely Howard
The YouTube & Social-First Video Production Expert | Co-Founder of Trendy Grandad | Co-Founder of Dreamland | Rising Star Award Winner
At 18 years of age, Stokely started his career in the television industry working as a runner at ITV. He worked his way up the ladder in 3 years to fulfil his childhood dream of becoming a television producer.
From that point, Stokely discovered that he enjoyed working for himself so he bought a camera & started filming videos in exchange for beer in Manchester nightclubs whilst concurrently producing commercials for large corporate brands such as Virgin Media & Pizza Express during the day.
1 year later, he wanted to pursue his dream of starting his own video production company. So he packed up his bags and moved to his hometown of Norwich. At this time, Adam, his childhood friend, was 1 year out of university and was also working himself to help brands and businesses market themselves.
They discovered that together they both had the creative and marketing skills to help businesses even more than they were doing already, and not just any businesses, traditional businesses, Trendy Grandad was born!
Stokely now heads up creative, sales and marketing at Trendy Grandad whilst pursuing his passion for helping young businesses owners, young inspiring entrepreneurs and young creatives across the UK.
He has also founded Gen-E, a networking event that aims to connect young entrepreneurs and professionals in Norfolk.
In addition, he has also founded The Agency Social Club, a regular & casual networking event for agency folk!
Lastly, Stokely also spends his time public speaking teaching eCommerce brands about results driven video and video marketing.
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36. Zoë Shepherd
Co-Founder at The Social Shepherd
Zoë Shepherd is the Co-Founder of The Social Shepherd, a digital marketing agency specializing in social media management, paid social, and creative content production. With a background in brand development and digital strategy, she helps businesses grow their online presence through data-driven marketing solutions. A Bath Spa University graduate, Zoë is dedicated to crafting innovative, results-focused campaigns that drive engagement and business growth.
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Bonus: Experts in AI-Powered Video Generation to Create More Video Content Faster
37. Abhilash Hande
Founding Team & Head of Product Marketing at InVideo
Abhilash Hande is a founding team member and Head of Product Marketing at InVideo, a platform that empowers users to transform ideas into videos within minutes—no prior editing experience required. With extensive experience in content-driven marketing, influencer marketing, and SaaS sales, he plays a pivotal role in shaping InVideo’s product positioning, growth strategy, and user adoption.
Since 2017, Abhilash has held multiple leadership roles in InVideo, including Head of Content and Influencer Marketing, User Retention Lead, and Client Strategy & Sales Lead. His expertise spans product marketing, team leadership, search engine optimization (SEO), YouTube marketing, and content strategy, making him instrumental in scaling the platform’s reach and engagement.
Beyond his professional work, Abhilash shares insights on personal growth, habits, and happiness, blending his passion for self-improvement with his deep understanding of digital marketing and business strategy.
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38. Abid Ali Mohammed
Co-Founder & CPO at Pictory.ai
Abid Ali Mohammed is a growth strategy leader and product innovator with over 18 years of experience in go-to-market execution, sales, partnerships, product management, and customer success. As the Co-Founder and Chief Product Officer at Pictory.ai, he is on a mission to democratize video creation, making it easy for users to generate professional-quality videos from blogs, text, and presentations.
Prior to founding Pictory, Abid held leadership roles in global product marketing and enterprise sales. He served as Head of Global Product Marketing at CoreStack, where he led company positioning and messaging strategy for cloud governance solutions. Before that, he spent over eight years at Winshuttle, where he managed Asia-Pacific sales, partnerships, and product strategy for data management and robotic process automation.
With an MBA from IIM Bangalore and a Gold Medal in Engineering, Abid combines technical expertise with business acumen to scale technology businesses and drive market adoption. Passionate about business strategy, leadership, and innovation, he aspires to become a writer and is currently learning Spanish.
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39. Amit Jain
Founder and CEO at Luma AI
Amit co-founded Luma in 2021 and brings extensive experience in 3D Computer Vision, cameras, ML, systems engineering, and deep-tech products from Apple. Before Apple, Amit worked in early-stage startups, and went to school for Mathematics and Physics.
40. Alejandro Matamala-Ortiz
Co-Founder and Chief Design Officer at Runway
Designer and programmer working at the intersection of design, technology, and creative tools. Currently Co-founder of @RunwayML, a machine learning platform for creators. Previously research resident at New York University.
In the past, Alejandro has contributed with a variety of commercial and cultural institutions, cofounded Material a graphic design studio, and an independent art book publishing house highlighting visual artists from South America, Ediciones DAGA.
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41. Alex Collmer
Founder at CEO at VidMob
Alex Collmer is the founder and CEO of the creative data company Vidmob. Since founding the company in 2015, he has raised more than $200M and counts many of the world’s leading brands and agencies as clients. Alex also serves as a member of the Ad Council and the MMA's media and data board of directors.
An engineer by training, Collmer’s career has always been at the intersection of technology, design, and consumer entertainment as those sectors have evolved. Before founding VidMob, he was the co-founder and CEO of Autumn Games, a premier publisher of video game franchises. Under his leadership, Autumn Games developed successful partnerships with such personalities as Jimmie Johnson, the seven-time NASCAR champion, and companies like Def Jam, the leading urban culture brand, as well as the award-winning fighting game franchise, Skullgirls.
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42. Andrew Mason
CEO at Descript
Andrew Mason is a serial entrepreneur and the CEO of Descript, an AI-powered media editing platform revolutionizing how creators edit audio and video content.
Before Descript, Andrew was the Founder and CEO of Groupon and the Founder of The Point. Following his time at Groupon, Andrew launched Detour.. He also served as a Part-Time Partner at Y Combinator.
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43. Demi Guo
Co-Founder & CEO at Pika
Demi Guo is the Co-Founder and CEO of Pika Labs, an AI startup revolutionizing generative video technology. A Harvard graduate with a Math and Computer Science background, she was a Ph.D. candidate at Stanford before leaving to build Pika. In 2023, she raised $55 million for Pika Labs, backed by Lightspeed Venture Partners and Nat Friedman.
Demi is at the forefront of AI-driven content creation, pushing the boundaries of video generation.
44. Deniz Ozgür
Forbes 30U30 | Co-founder Evercopy & Space Runners
Deniz Ozgur is an Istanbul-based entrepreneur, growth hacker, and a specialist in digital marketing technologies. As the co-founder of Space Runners, Deniz has played a pivotal role in providing AI and Web3 tools to some of the world's leading fashion brands. With Evercopy, an AI-driven advertising firm, she has reshaped industries by pioneering new technologies and scalable business models.
Deniz plays the role of a Mentor at an assembly accelerator, Farfetch, with a focus on personalization, digital experiences, and the transformative potential of NFTs.
With a Bachelor's degree in Economics from Boğaziçi University and a keen interest in technology and innovation, she is one of the 15% of female founders within the tech sector. She was also named in Forbes 30 Under 30 list for 2023.
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45. Jakob Marovt
SVP of Marketing at Synthesia
Jakob Marovt is the Senior Vice President of Marketing at Synthesia, the leading AI-powered video creation platform. With over four years at Synthesia, he has played a key role in its growth, previously serving as VP of Marketing and Head of Growth. His expertise spans AI-driven video content, product-led growth, and B2B SaaS marketing. Alongside his role at Synthesia, Jakob is an angel investor, supporting early-stage B2B SaaS startups. Prior to Synthesia, he held leadership roles at Pleo and co-founded Pipetop, a live database for e-commerce leads.
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46. Julia Enthoven
Co-Founder and CEO at Kapwing
Julia Enthoven is the Co-Founder and CEO of Kapwing, a leading online platform that enables users to create, edit, and collaborate on video content. With a suite of free browser-based tools, Kapwing empowers people without video editing expertise to produce short-form videos from any device. With an intuitive, cloud-based approach, the platform serves as a key tool for media companies, brands, and digital storytellers looking to scale their content production efficiently.
Before founding Kapwing in 2017, Julia worked at Google as an Associate Product Manager, where she contributed to Google Image Search, visual product discovery, and monetization strategies. Prior to that, she was a Software Engineering Intern at Apple, developing internal security-focused web applications.
Recognized as a Forbes 30 Under 30 honoree, Julia is passionate about making video creation accessible to everyone. Her work at Kapwing continues to bridge technology and creativity, helping businesses and individuals bring their ideas to life through easy-to-use digital tools.
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47. Lee Mincy
Head of Brand & Creative at HeyGen | Advisor | Ex-Gong, Optimizely
Hands-on Creative Director, Art Director and Managing Director of Brand, with a hunger for developing unique creative, brand, messaging, advertising, and digital experiences that rise above the competition and give companies a unique voice. With a career in agency advertising and branding, and close to 10 years in the tech SaaS space, he enjoys the opportunity to humanize young tech brand stories and helps startups evolve into sophisticated companies, worthy of the enterprise market. Elegant, well-conceived branding and compelling narrative that extends across product, collateral, web and video can propel a startup to unicorn status and win enterprise customers for life. He has built and managed creative and brand teams and managed global rebrands for Gong, Optimizely, Birst, Wildfire by Goog.
His approach to in-house creative and brand stems from deep experience building and leading agency-like creative teams, defining brand strategy, writing for brand voice, concepting and design for ad and demand gen campaigns, designing websites, shooting and editing customer stories, deploying and policing brand guidelines across global divisions and more. With formal education in both business and creative visual arts, he offers an eclectic skill set, ideal for maturing technology startups who seek leadership in brand strategy and creative design/ops.
His work has been recognized by Creativity Magazine, How, Lurzer’s Archive, Communication Arts, Adweek, B2Linked, Superslide, Future Marketing Awards, Effie's, Forbe's, and the Greater San Francisco Ad Club.
48. Leila Woodington
CMO at VEED | Ex-Snap, Meta, PayPal | Experienced Marketing Leader
As CMO at VEED.IO, Leila Woodington leads a team of over 50 talented marketers who are passionate about making it easier - and more fun for anyone to create great videos using AI.
With 20 years of experience in marketing within tech, she has a proven track record of building high performing teams that deliver growth, engagement and loyalty for global brands such as Snap Inc., Meta and PayPal. She believes storytelling and creativity are one of the biggest force multipliers a business can have.
She is always looking for new challenges and opportunities to learn and grow as a marketing leader and for ways to support emerging marketing talent.
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49. Michael Cheng
CEO & Co-founder of Lumen5
Michael Cheng is the CEO and Co-founder of Lumen5, an online video creation platform designed to democratize video production, enabling anyone to create engaging content without prior editing experience. Under his leadership, Lumen5 has grown to serve over 2 million users and has been recognized on the Deloitte Fast 50 and The Globe and Mail's list of Canada’s top-growing companies. Previously, he co-founded Sniply, a link management platform, and WittyCookie, an award-winning digital agency. He also played a key role in bringing the TEDx experience to SFU as a lead organizer.
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50. Mike Wong
VP of Marketing at Biteable | Author - LinkedIn Learning
As a data-driven, full-stack senior marketing leader with over 15 years of experience, Mike Wong specializes in driving customer acquisition, retention, and revenue growth for both B2C- and B2B-focused organizations. His career spans leadership roles in renowned companies where he has built and scaled marketing teams, orchestrated comprehensive marketing strategies, and optimized marketing funnels to exceed business objectives.
Currently, he works as VP of Marketing at Biteable, a web-based software technology company that offers an intuitive platform for creating and sharing engaging video content. By simplifying the video production process, Biteable empowers millions of individuals and businesses worldwide to effectively communicate their messages and grow their audiences through video.
51. Weber Wong
Founder at FLORA
Weber W. is the founder of FLORA, an applied AI HCI company building advanced creative tools. FLORA integrates top creative AI models into a Figma-like infinite canvas, enabling seamless workflows that automate creative processes. He is also an interactive artist at NYU Tisch School of the Arts, specializing in generative holograms and mirrors. Prior to his ventures in technology and art, Weber was an investor at Menlo Ventures and an investment banker at Evercore. Currently pursuing a Master’s at NYU ITP, he explores the intersection of technology and art to shape the future of AI-driven creativity.
