The men’s professional basketball league in Australasia, Hungry Jack’s NBL, decided to enhance their in-app experience with interactive and short-form videos. NBL marketers have dedicated a space to the league's rising stars. Each video offers detailed insights about an up-and-coming player, complete with emoji sliders that allow fans to express their feelings.
33%
CTR
20%
Engagement rate
180sec
Significant decrease in bounce rate
Driving engagement and reducing bounce rate with Storyly
Milli Piyango, the website of Turkey’s national lottery, was struggling with a high bounce rate, derived from a small catalog and well-known opportunities. The lack of engagement opportunities for visitors were depressing conversion rates and revenue. They turned the tables when they found Storyly.
