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Marketing Tips

How to Develop a Content Marketing Strategy That Drives Real Results

Learn how to build a content marketing strategy that drives results with this simple 8-step framework.

Building a High-Converting eCommerce Content Marketing Strategy with Storyly

Discover how to craft an effective eCommerce content marketing strategy and leverage Storyly’s interactive and shoppable content for maximum impact.

The Complete eCommerce Marketing Calendar for 2025

Knowing which holidays and dates your brand should celebrate can give you a head start in planning your marketing calendar. Explore the full list now.

Measuring the Success of Shoppable Content: Key Metrics and Tools

Learn how to evaluate the impact of your shoppable videos with key metrics and tools to boost engagement, drive conversions, and maximize ROI.

11 Most Common Reasons for Shopping Cart Abandonment (And What To Do About It)

Struggling with cart abandonment? Discover the top 11 reasons shoppers leave items behind—and practical strategies to turn it around.

11 Great Mobile App Marketing Campaigns to Inspire You

Explore 11 exceptional mobile app marketing campaigns that redefine user engagement and brand loyalty. From Duolingo's engaging reminders to IKEA's AR experiences, learn how these campaigns use creativity and strategic insights to succeed in the mobile-first world.

Using Personalized Content for Customer Retention: Strategies and Benefits

Discover how personalized content can transform customer retention. Learn about effective strategies, benefits, and real-world examples that highlight the impact of personalization on customer loyalty and business success.

The Benefits of Interactive Content

Explore the advantages of interactive content in today's digital market. Learn how quizzes, configurators, and shoppable videos can increase user engagement, improve retention, and boost conversion rates for your brand.

12 Types of Interactive Content and Examples

Discover 12 types of interactive content that captivate audiences and boost engagement. Explore real-world examples and learn how to transform your digital marketing strategy with quizzes, AR experiences, and more.

How to Create Gift Guides That Boost Sales Conversions

Go beyond one-sided and static gift guides. Explore the best practices to make your gift guide interactive, shoppable, and personalized.

Why Shoppers Leave eCommerce Sites?

Learn the top 10 reasons for shopping cart abandonment and discover actionable solutions to boost conversions and sales for your eCommerce business.

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March 21, 2025

How to Develop a Content Marketing Strategy That Drives Real Results

Creating great content isn't enough. You need a clear strategy to make it work. This article breaks down the common challenges marketers face, from unclear goals to poor distribution, and offers a practical 8-step framework to overcome them. From setting SMART objectives and understanding your audience to choosing the right content mix and building a solid editorial calendar, it covers everything you need to turn scattered content efforts into consistent business results. Whether you're starting from scratch or refining your approach, this guide helps you build a content marketing strategy that truly drives impact.
Marketing Tips
January 31, 2025

Building a High-Converting eCommerce Content Marketing Strategy with Storyly

A strong eCommerce content marketing strategy is about grabbing and keeping the attention while driving action. With Storyly, brands can turn content into an engaging, interactive, personalized, and shoppable experience directly on their own platforms, maximizing conversions and customer engagement. From interactive Stories to Vertical Video Feed, this guide explores how to craft a winning content strategy that keeps audiences engaged and shopping. Dive in to discover how Storyly can help you make the most of your content marketing efforts!
Marketing Tips
December 4, 2024

The Complete eCommerce Marketing Calendar for 2025

If you're planning on maximizing revenue and engagement throughout 2025, it's important to know which holidays and dates to keep in mind as the year progresses. To ensure you don't miss anything, the following is a comprehensive eCommerce holiday calendar that includes all major dates to target.
Marketing Tips
November 22, 2024

Measuring the Success of Shoppable Content: Key Metrics and Tools

How effective are your shoppable videos? Beyond boosting sales, are they truly engaging users, driving conversions, and contributing to your ROI? In this blog, you'll discover the key metrics to measure success and the tools to help you get there! Dive in to learn more.
Marketing Tips
November 1, 2024

11 Most Common Reasons for Shopping Cart Abandonment (And What To Do About It)

Every cart left behind means lost revenue for eCommerce businesses. In our latest blog, we dive into the top 11 reasons why shoppers abandon their carts, from surprise fees to complex checkout processes. Discover actionable strategies to turn those abandoned carts into completed sales and boost your conversion rates!
Marketing Tips
September 13, 2024

11 Great Mobile App Marketing Campaigns to Inspire You

This blog covers 11 effective mobile marketing campaigns that stand out for their creativity and smart planning. It explains why mobile marketing is crucial today and gives examples like Duolingo's fun reminders and IKEA's AR shopping app to show how these strategies can boost engagement and brand loyalty. These campaigns offer practical tips for marketers wanting to make a real impact in the mobile space, making the guide a helpful tool for anyone looking to improve their marketing tactics.
Marketing Tips

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