What is Vertical Video Feed and Why It Matters?
Storyly’s Vertical Video Feed is an innovative content format that redefines how brands engage their audiences, bringing the immersive, high-engagement experience of short-form videos into their own digital stores. Inspired by the captivating nature of TikTok and Instagram Reels, this feature creates an infinite scrolling experience that keeps users engaged while driving seamless product discovery and conversion. Unlike long-established video formats, the Vertical Video Feed is interactive, shoppable, and fully controlled by the brand, ensuring that valuable data stays in-house. Let’s discover it more.
Key Features of the Vertical Video Feed
The Vertical Video Feed offers distinct capabilities that enhance engagement and conversion. It supports full-screen video streams with an intuitive vertical scrolling experience, which creates a rich environment for content exploration. Users can interact with videos through customizable features such as like and share buttons, while brands can enable shoppable elements to drive direct conversions.
Integration is simple through Storyly’s SDK, with options to import content from Instagram and TikTok or upload videos in bulk. From showcasing product tutorials to featuring influencer campaigns, these functionalities make the Vertical Video Feed adaptable to different use cases.
Why Vertical Video Feed Matters
Video content is no longer optional. It’s the driving force behind modern commerce. Studies show that videos can boost conversion rates by up to 80% and platforms like TikTok, YouTube, and Instagram have cemented video as the dominant format for engagement and influence. Social commerce trends reveal that consumers love shopping through video, yet only 41% of shoppers feel comfortable making purchases directly on social media. Given these shifts in consumer behavior, Storyly’s Vertical Video Feed allows brands to capitalize on these trends while maintaining control over the shopping experience.
The Vertical Video Feed is a TikTok-like experience, enabling your audience to interact with your platform just like they would on social media. It brings the same vertical scrolling and engaging video format found on platforms like TikTok to your app or website, providing a smooth and immersive content experience that keeps shopping intent high and drives conversions within your ecosystem.
Vertical video feed empowers brands in their own digital store to:
- Own the data generated by user interactions.
- Build a branded video experience tailored to their audience.
- Combine inspiration and shopping, streamlining the customer journey.
Why Brands Need Vertical Video Feed Now
eCommerce is more competitive than ever, and price sensitivity is eroding brand loyalty. To stand out, businesses need more than just competitive pricing. They also need to set trends, not follow them. Being a leader in your sector means embracing innovative content strategies that drive differentiation. Vertical Video Feed enables brands to create an immersive shopping journey, blending inspiration, education, and commerce into a seamless experience. With interactive features such as shoppable elements, influencer collaborations, and user-generated content, brands can provide shoppers with the information and confidence they need to make purchasing decisions.
Many brands already invest heavily in video content for social media, yet much of that engagement—and the valuable data it generates—remains within those platforms. With Vertical Video Feed, brands can repurpose existing video assets from Instagram and TikTok, bringing high-performing content into their own digital stores. This approach reduces content production costs while ensuring that engagement leads to conversions within the brand’s ecosystem rather than on third-party platforms. This is particularly important as loads of consumers are hesitant to enter payment information on social media platforms compared to their own trusted stores, making owned video commerce a more effective approach.
Who Benefits the Most from Vertical Video Feed?
The Vertical Video Feed is a powerful tool for businesses across industries. While any brand leveraging visual storytelling can benefit from it, it is particularly effective for eCommerce brands with a strong video content strategy. For instance, beauty and cosmetics brands can show makeup tutorials with direct shopping links, fashion retailers can display seasonal collections through influencer content, and home decor brands can offer step-by-step styling inspiration. Industries such as sports, gaming, and entertainment can also utilize Vertical Video Feed to keep audiences engaged with interactive, immersive video experiences.
Additionally, brands that already produce a variety of video content—including both brand-generated and influencer/user-generated content—and actively engage on social media will see the most success with this format. According to recent studies, the video commerce market is expected to surpass $3.7 trillion by 2029, further proving the necessity of integrating video strategies into eCommerce.
A Seamless and Non-Disruptive Shopping Experience
Consumers are increasingly accustomed to making purchase decisions without leaving the video experience. Platforms like Amazon, TikTok, and YouTube have already recognized this shift by integrating shoppable video features that drive engagement and sales. In fact, 44% of consumers prefer watching short videos to learn about a product. TikTok’s viral influence on shopping behaviors, with trends like #TikTokMadeMeBuyIt, has demonstrated how video content can drive impulsive yet confident purchases. Storyly’s Vertical Video Feed brings this frictionless shopping experience to brands’ own platforms, ensuring a smoother path to conversion without directing traffic away.
Vertical Video Feed and Stories: Unique Content Formats with Different Strengths
While both formats enhance engagement, they serve different purposes, but together, these formats complement each other, providing brands with a multifaceted approach to engaging their audience.
Vertical Video Feed also offers flexibility in its placement. While Shoppable Stories are often positioned prominently on the homepage to highlight campaigns or announcements, the Vertical Video Feed can be deployed across landing pages, category sections, or even as a dedicated experience within the app or website.
Getting Started with Vertical Video Feed
Implementing the Vertical Video Feed is straightforward. The process begins with identifying the right content, such as influencer collaborations or product demonstrations, and preparing a sufficient library of videos. Integration through Storyly’s SDK is quick and requires minimal resources, allowing brands to focus on designing an experience that aligns with their goals.
Once live, the Vertical Video Feed’s analytics provide actionable insights into user behavior, helping brands refine their strategies and maximize impact.
Step Into Video Commerce and Don’t Left Behind
The shift towards video commerce is undeniable. Brands that rely solely on social platforms for video marketing risk missing out on a massive opportunity. Google has already redesigned its shopping pages to include infinite scroll and video, YouTube has expanded its Affiliate Program partnership with Shopify, and Amazon has integrated shoppable video features through its partnership with TikTok. These moves signal that the habit of completing purchases within a video is on the rise.
By integrating Vertical Video Feed, businesses can take control of their video commerce strategy, ensuring that brand engagement leads to actual conversions. The message is clear. Brands that fail to embrace video commerce will fall behind, while those that invest in video strategies will lead the industry.
Now is the time to explore the potential of Storyly’s Vertical Video Feed. Explore how it can redefine your engagement strategy. Learn more about it and transform your eCommerce strategy today.
