As Black Friday and Cyber Monday (BFCM) campaigns swept across Q4, we were blown away by the creativity, innovation, and impact of our customers' Storyly content. From shoppable experiences to interactive Stories, our community truly raised the bar this season.
Now, the moment we’ve all been waiting for—announcing the winners of the Storyly BFCM Superstars Contest! After careful deliberation, we are thrilled to present the winners in each category:
🏆 The Most Creative Use of Storyly
Winner: idealo
idealo, a leading price comparison platform, demonstrated exceptional creativity during Black Friday by simplifying the shopping journey for its users. Their campaigns focused on discovery and engagement, ensuring shoppers could find the best deals amidst the seasonal noise.
In the Most Creative Usage category, idealo created experiences designed to guide users toward the best deals while positioning themselves as the go-to destination for Black Friday. Their Stories featured a strategic mix of interactive elements like polls and quizzes, countdowns to build anticipation, and informational content to help users find top deals even before Black Friday began.
Winner: Zé Delivery
Zé Delivery, a leading beverage delivery platform in LATAM, earned the Most Creative Usa award for their standout use of GIFs and animations in Black Friday and other promotional campaigns. Their Stories were not only visually captivating but also strategically crafted to resonate with their audience during one of the busiest shopping seasons of the year.
By incorporating dynamic GIFs and tailored content into their Stories, Zé Delivery successfully enhanced user engagement and drove campaign effectiveness. This approach exemplifies how a combination of creativity and Storyly features can create compelling and impactful content.
🛒 The Best Shoppable Story Experience
Winner: Footasylum
Footasylum, a leading retailer of fashion streetwear and sportswear from the UK, secured the Best Shoppable Story Experience award for their impressive Black Friday and Cyber Week campaigns, which provided users with a seamless and engaging shopping journey. By showcasing curated top picks for men, women, and kids, Footasylum delivered a stylish and practical shopping experience that resonated with their audience.
Their Stories highlighted standout products across footwear, clothing, and accessories, paired with an enticing 50% off sale, available both online and in-store. Footasylum’s strategic use of shoppable content offered users a smooth transition from discovery to purchase, making them a well-deserved recipient of this award.
📈 The Highest Engagement Rate
Winner: Paris App
Paris App, the eCommerce platform of Cencosud's renowned Paris department store, achieved the Highest Engagement Rate award for their remarkable performance during the Black Friday period. Over the past two months, their campaigns delivered outstanding results, including an impressive 200% increase in engagement rates.
Through their effective use of Storyly, Paris App created captivating and interactive content that resonated with their audience, driving engagement and maximizing the impact of their Black Friday campaigns. Their use of dynamic Stories, combined with strategic content planning, showcased the power of leveraging Storyly to connect with users meaningfully.
💸 The Most Impactful Story Campaign
Winner: Koçtaş
Koçtaş, Turkey’s leading home improvement marketplace, earned the Most Impactful Story Campaign award for their outstanding Black Friday campaign, HARİKASIM. This creative blend of "HARİKA" (amazing) and "KASIM" (November) delivered a highly engaging and effective campaign that stood out during the BFCM season.
The campaign featured a unique Story bar design, inspired by "HARİKASIM," which captured user attention through its visually striking layout. Koçtaş also incorporated limited-time discounts and surprise promo codes in their Story groups, driving excitement and urgency among users.
The results were equally impressive, with a 66% click-through rate (CTR) and a significant increase in revenue attributed to the campaign. This exceptional performance highlights Koçtaş's ability to leverage Storyly to deliver impactful results, making them a well-deserved winner in this category.
✨ Storyly Rising Star
Winner: LC Waikiki
LC Waikiki, Turkey’s leading fashion retailer with a strong international presence and one of our promising Proof of Concept (PoC) customers, has been recognized as the Rising Star in the Storyly BFCM Superstars Contest. Their exceptional use of Storyly during November set them apart as a brand with great potential and creativity.
For their Black Friday campaigns, LC Waikiki introduced a striking black-and-white theme for their Story covers, creating a visually cohesive and impactful design. They further enriched their Stories with interactive elements and product tags, effectively engaging their audience and showcasing their products in an innovative way.
This thoughtful and creative approach demonstrated LC Waikiki's ability to leverage Storyly’s features to craft meaningful and engaging content, making them a well-deserved winner in the Rising Star category.
Winner: Multi
Multi, the innovative loyalty and shopping app from Brazil, has been awarded the Rising Star title in the Storyly BFCM Superstars Contest. Their creative and engaging campaigns during Black Friday and Christmas demonstrated the immense potential of their content strategy.
Multi's Stories stood out with visually appealing designs and dynamic animations that perfectly complemented their festive campaigns. By incorporating elements tailored to the holiday season, Multi effectively captured their audience's attention and delivered a memorable user experience.
A Big Thank You to All Participants!
We are so proud of every brand that participated in this contest. Your creativity and dedication inspire us, and we can’t wait to see what you’ll create in the future. This contest wouldn’t have been possible without your amazing contributions.
What’s Next?
Stay tuned as we highlight the winners on Storyly’s blog and social media! We’ll be sharing insights, tips, and more inspiration from their winning campaigns to help elevate your future strategies.
Here’s to another successful BFCM season, and here’s to YOU — our Storyly Superstars! 🌟
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