As we step further into 2024, the eCommerce sector continues to experience rapid evolution, propelled by advancements in mobile commerce, AI-enhanced personalization, environmental consciousness, social media shopping integrations, augmented reality, and expedited delivery services. Personalization alone is now recognized for its potential to boost customer retention and revenue by up to 15%, decrease costs by nearly 30%, and improve customer acquisition by around 5%.
The last quarter of the year presents a unique set of opportunities for eCommerce businesses, as it involves some of the most significant shopping events, such as Black Friday, Cyber Monday, and the holiday shopping season. This period is crucial for brands to maximize their reach and revenue. By strategically preparing and leveraging tools that enhance customer engagement and shopping experiences, businesses can significantly benefit from the heightened consumer activity and increased purchasing intent during these events. In this dynamic environment, Storyly emerges as a crucial resource, providing interactive, personalized, and shoppable content experiences that drive significant action.
Storyly introduces a suite of features pivotal in fostering brand loyalty, enhancing shopper engagement, and streamlining the purchase pathway. This blog delves into the top seven features that are reshaping eCommerce strategies in 2024. Whether you are already utilizing Storyly or considering its adoption, these features are indispensable.
Understanding the Current eCommerce Landscape
Today, retail and eCommerce are more about creating experiences than merely selling products. The 2024 landscape is fiercely competitive as brands vie for consumer attention within an increasingly crowded digital arena. Adapting to the shifting consumer behavior is crucial, with a growing demand for immersive and engaging shopping experiences. Innovations in AR, VR, and AI-driven personalization are revolutionizing shopping experiences, highlighting the necessity for mobile-optimized pathways and an amplified focus on omnichannel strategies. Storyly’s suite of features provides retailers and eCommerce businesses with a significant competitive advantage in this evolving market.
Why Storyly in 2024
Storyly has established itself as an indispensable platform for brands by excelling in creating personalized, interactive, and shoppable experiences on both app and web platforms. It excels in creating personalized, interactive, and shoppable experiences across app and web platforms, enhancing brand loyalty and shopper engagement, and boosting daily retention and overall conversions. In the past year, brands leveraging Storyly observed an 8% increase in conversion rates, a 60% surge in pageviews, a 26% rise in daily retention, and a 60% decrease in bounce rates, underscoring its efficacy in enhancing user engagement and driving positive business outcomes.
Top Storyly Features for Q4
Shoppable Video Stories for Higher Add-to-Cart Rates
Storyly is redefining the digital shopping experiences with shoppable video content. These immersive videos not only streamline the purchasing process by allowing users to make purchases directly from the video content itself, without being distracted by any other element, but they also significantly enhance product discovery. This significantly elevates user experience resulting in a more engaging and distraction-free shopping journey. So far, on average, our customers have seen an 8% increase in conversion rate, and 64% higher conversion rate compared to banners.
Dynamic Experience with Enhanced Animations
Besides shoppable videos, Storyly’s studio also offers advanced animation capabilities for both images and video content. These animations are crucial in creating a dynamic, and engaging experience that captures user attention and showcases products in an interactive way.
Animations like fade in, fade out, bounce, and rotate bring static visuals to life, adding a layer of interactivity and movement. Similarly, videos can also be enriched with these animations, creating a cohesive and immersive experience. The beauty of Storyly’s studio lies in its simplicity and autonomy. Users can effortlessly add these dynamic elements without the need for external teams or tools. This saves time and also empowers creators to fully control and customize the experience, resulting in a more engaging and interactive showcase of products.
Automated Shoppable Stories to Minimize Content Creation Effort
Storyly's automated shoppable content feature comes with a variety of customizable templates. This reduces the effort in content creation while maintaining high engagement. The variety in template structures provides an abundance of options, catering to different creative needs and styles.
These templates allow brands to quickly produce content that is captivating and also directly contributing to the shopping experience. By minimizing the effort required in content creation and maximizing the potential for customer engagement, these templates are an essential tool for brands looking to enhance their online presence and drive sales.
Interactive Stickers for Customer Feedback
Interactive stickers, like quizzes and emoji ratings, offer an engaging way to collect customer feedback. They are vital tools for eCommerce businesses. These stickers encourage customers to actively participate and share their opinions, leading to more meaningful engagement.
For instance, polls provide a straightforward way for customers to express preferences in a 'this or that' style, while ratings offer a fun method to gather feedback on events or new features. Quizzes, or multiple choice questions can be cleverly designed to gather data about customer preferences.
Emoji reactions add a layer of simplicity and immediacy in expressing feelings about content. Countdowns create a sense of urgency and anticipation, effectively retaining user interest. Product tags and promo codes serve as interactive call-to-actions, adding a stylish flair to product highlights or special offers. GIFs and stickers, meanwhile, introduce a playful, visually engaging element to content, making the interaction more enjoyable.
All these interactives allow businesses to tailor their products and services to meet specific needs, thereby increasing customer satisfaction and loyalty. They also provide insights for brands to enhance their strategies and offerings.
Interactive Stickers and Personalized Experiences with Audience Builder
In the current market, understanding and leveraging customer preferences is more important than ever. Storyly’s interactive stickers aren't just entertaining, but they also offer a powerful solution for collecting zero-party data directly from customers. Through interactive campaigns, such as "this or that" polls, brands can gather valuable insights into customer interests. This data is crucial for creating highly targeted and effective remarketing campaigns.
The magic of Storyly’s audience builder lies in its ability to transform these insights into customer segments. For instance, when customers are asked to choose between different product categories, such as 'this' product group or 'that', the Audience Builder creates distinct audiences based on these preferences. It then enables brands to showcase tailored discounts or offers to each group, enhancing the relevancy and effectiveness of marketing efforts.
Moreover, Storyly seamlessly integrates with CMS tools like Braze, CleverTap, and MoEngage, allowing these customer segments and insights to be effortlessly transferred and utilized within these platforms. This integration is a game-changer, as it empowers brands to leverage zero-party data gathered from interactive stickers in a dynamic and impactful way.
Personalized Experiences with Journeys
Personalization is currently a significant trend, and Storyly’s Journeys feature is a key player in this trend. It enables brands to create personalized content experiences for each user, where their interactions, like quiz responses, shape the content’s path and outcome. This dynamic approach leads to highly engaging and immersive experiences, tailored to individual preferences.
Personalized Experiences with User Properties
Storyly takes personalization to the next level with user properties. It addresses cart abandonment with targeted reminders, celebrates birthdays with personalized offers, and sends replenishment reminders for regular purchases. The platform also offers personalized recommendations, making product discovery more engaging. Brands can utilize custom or branded shoppable templates to offer personalized campaigns and coupons, enhancing the shopping experience and driving sales.
Footasylum's Success with Storyly
Footasylum, a leader in British street and sports fashion, leveraged Storyly to engage their users and deepen brand partnerships. By integrating Storyly, Footasylum saw an 18% increase in homepage CTR, a 21% decrease in exits, and an 8% boost in conversion. This integration helped Footasylum publish content in their app and website, leading to increased app downloads, improved retention, and stronger relationships with partner brands.
Conclusion
By prioritizing interactive content, personalization, and seamless shopping experiences, Storyly transcends the ordinary and positions itself as a comprehensive solution for enhancing customer engagement and retention. Therefore, brands looking to elevate their digital presence and engage customers meaningfully will find Storyly an essential partner.
Now, identify your most pressing eCommerce challenge. Is it engagement, retention, or seamless integration? Storyly has the precise feature tailored for your needs. Ready to transform your eCommerce experience? Contact us and start your journey today!
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