Top 14 Customer Engagement Software for Businesses

Did you know that an average person receives around 100 business emails every day?

That's how fierce the competition for customer attention has become. In such a crowded digital space, how can companies hope to forge meaningful relationships with their customers? This constant barrage of information has paradoxically made genuine customer engagement more crucial—and more challenging—than ever before.

More than just a buzzword, customer engagement represents the depth of the relationship between a business and its customers. It's about creating meaningful interactions that go beyond transactions, fostering loyalty, and driving long-term value.

While cultivating strong customer relationships may seem daunting, the rewards are substantial. Research by Gallup reveals that fully engaged customers offer a significant premium—approximately 23%—in terms of wallet share, profitability, revenue, and relationship growth compared to average customers. 

The key to success in this evolving landscape lies in delivering a seamless customer experience throughout the entire journey—from initial interest to post-purchase support and beyond. This is where customer engagement platforms come into play.

These platforms enable companies to create personalized, meaningful interactions across various touchpoints, helping to cut through the digital noise and establish lasting connections. 

In this blog post, we'll explore the top 14 customer engagement software solutions available in the market today. We'll examine their features, strengths, and potential use cases to help you find the perfect fit for your business needs. 

Whether you're a small startup or a large enterprise, there's a solution out there that can help you take your customer engagement to the next level.

Criteria for Selection

In compiling our list of the top 14 customer engagement software solutions, we've employed a rigorous set of criteria to ensure we're recommending tools that truly add value to businesses. 

Here are the key criteria we considered:

1. User-Friendliness

We prioritized software with intuitive interfaces and easy-to-navigate dashboards. The best tools should empower your team, not hinder them with a steep learning curve.

2. Integration Capabilities

In today's interconnected business environment, the ability to seamlessly integrate with other tools and systems is crucial. We looked for software that plays well with CRM systems, marketing tools, and other essential business applications.

3. Personalization Capabilities 

Every business is unique, and so are its customer engagement needs. We favored platforms that offer robust customization features, allowing businesses to tailor the software to their specific requirements.

4. Analytics and Reporting

Data-driven decision-making is key to improving customer engagement. We selected software that provides comprehensive analytics and customizable reporting features to help businesses gain actionable insights.

5. Multichannel Support

Modern customers interact with businesses across various channels. Our chosen software solutions excel in managing engagement across multiple platforms, including email, social media, live chat, and more.

6. Automation Capabilities

To help businesses scale their customer engagement efforts, we looked for tools with strong automation features for tasks like message scheduling, customer segmentation, and personalized communications.

7. Scalability 

We considered how well each software solution can grow with your business, accommodating increasing customer bases and more complex engagement strategies.

8. Pricing and Value for Money

While budget shouldn't be the only factor, we evaluated the pricing and ensured each tool offers good value relative to its features and capabilities.

Top 14 Customer Engagement Software for 2024

We've curated a list of 14 cutting-edge software solutions that are transforming how businesses connect with their customers. From interactive content creation to advanced analytics, these platforms offer a wide range of features to suit various business needs and objectives.

1. Storyly

Storyly stands out by transforming standard customer touchpoints into vibrant, immersive experiences that captivate users at every turn. With interactive, full-screen content formats that create the intuitive feel of social media interactions, Storyly keeps users engaged and enhances the entire user journey within apps and websites. This approach ensures content is both familiar and incredibly enjoyable.

Storyly's interactive content not only boosts engagement but also fosters a sense of personalization, making users feel directly connected to the content. The platform offers seamless integration with apps and websites, enhancing the overall user experience without requiring extensive development work. Additionally, Storyly's analytics tools provide valuable insights into user behavior, enabling brands to optimize their strategies and deliver more targeted, effective content. With its powerful capabilities in personalization, interactivity, and shoppable media, Storyly enhances product and campaign discovery, drives engagement, and encourages customer actions that lead to revenue growth, making it a pivotal tool for businesses aiming to thrive in the digital age. Contact us to learn more about Storyly’s key features and pricing!

2. Salesforce Service Cloud

Salesforce Service Cloud is a comprehensive customer service platform that's part of the larger Salesforce ecosystem. It's designed to help businesses deliver personalized, efficient customer service across multiple channels. 

This cloud-based solution empowers companies to manage customer interactions, streamline support processes, and gain valuable insights to improve customer satisfaction.

Key Features

• Omnichannel routing for seamless customer service across phone, email, social media, and chat
• AI-powered chatbots and automated self-service options
• Case management with automated workflows
• Knowledge base for quick access to information
• Customer 360 view for a complete understanding of each customer's history
• Advanced analytics and reporting capabilities
• Mobile app for on-the-go service management
• Integration with other Salesforce products and third-party applications

Pros

✅ Highly customizable to fit specific business needs

✅ Robust reporting and analytics for data-driven decision making
✅ Seamless integration with other Salesforce products
✅ Scalable solution suitable for businesses of all sizes
✅ Regular updates and new feature releases

Cons

❌ Can be complex to set up and require specialized knowledge
❌ Higher price point compared to some competitors

❌ May offer more features than smaller businesses need

Ideal Business Size or Type 

Salesforce Service Cloud is well-suited for medium to large enterprises, particularly those already using other Salesforce products. 

It's especially beneficial for businesses with complex customer service needs, multiple service channels, and a desire for deep analytics and customization.

Pricing: Starts at $25/month per user

Free Trial: Available 

3. HubSpot Service Hub

HubSpot Service Hub is a comprehensive customer service software designed to transform customer experience from a cost center to a revenue driver. It's an AI-first, omni-channel solution that integrates seamlessly with HubSpot's marketing and sales tools, providing a unified customer platform.

This platform enables businesses to deliver exceptional customer value, drive long-term retention, and scale support efforts while maintaining personalized service experiences.

Key Features

• AI-powered help desk and ticketing system
• Knowledge base for customer self-service
• Omni-channel messaging (email, chat, phone, social media)
• Customer feedback surveys (NPS, CSAT, CES)
• Customer portal for ticket submission and tracking
• AI-powered chatbot for instant customer support
• Customer success workspace with health scores and usage insights
• Service analytics and reporting
• Conversation intelligence for call analysis and coaching

Pros

✅ Fully integrated with HubSpot's CRM, marketing, and sales tools

✅ Strong focus on driving customer retention and value

✅ AI-powered features for improved efficiency and insights

✅ Scalable solution suitable for growing businesses

✅ Comprehensive free plan available

Cons

❌ Can be complex to set up and fully utilize all features

❌ Some advanced features only available in higher-tier plans

❌ May be overkill for businesses with simple support needs

Ideal Business Size or Type 

HubSpot Service Hub is suitable for businesses of all sizes, from small startups to large enterprises. It's particularly beneficial for companies looking to align their customer service with marketing and sales efforts, and those aiming to turn customer experience into a growth driver.

Pricing: Starts at $20/month per seat (Starter plan)

Free Trial: Available

4. Zendesk

Zendesk is a versatile customer service platform that offers a suite of support, sales, and customer engagement tools. It's designed to help businesses of all sizes provide seamless, personalized customer experiences across multiple channels.

This cloud-based solution enables companies to manage customer interactions efficiently, improve support team productivity, and gain insights to enhance customer satisfaction.

Key Features

• Omnichannel support (email, chat, phone, social media, and more)
• Customizable help center and knowledge base
• Ticket management system with automated workflows
• AI-powered answer bot for customer self-service
• Advanced analytics and reporting
• Customizable dashboards
• Integration with multiple apps and services
• Community forums for peer-to-peer support

Pros

✅ Highly scalable and flexible for businesses of all sizes

✅ Extensive customization options

✅ Strong integration capabilities

✅ Robust reporting and analytics tools

✅ User-friendly interface for both agents and customers

Cons

❌ Can be complex to set up and configure for optimal use

❌ Higher-tier plans can be expensive for smaller businesses

❌ Some advanced features require additional paid add-ons

Ideal Business Size or Type 

Zendesk is suitable for businesses of all sizes, from small startups to large enterprises. It's particularly beneficial for companies with complex customer service needs, multiple support channels, and those requiring extensive customization and integration capabilities.

Pricing: Starts at $19/month per agent

Free Trial: Available

5. Intercom

Intercom is a Conversational Relationship Platform that helps businesses build better customer relationships through personalized, messenger-based experiences. It combines customer communication tools for marketing, sales, and support in one unified platform.

This solution enables companies to engage with customers at every stage of their journey, from acquisition to retention, using targeted messages and conversational support.

Key Features

• Live chat and AI chatbots for websites and mobile apps
• Targeted in-app and email messaging
• Customer data platform for personalization
• Help center for self-service support
• Team inbox for managing customer conversations
• Product tours for user onboarding
• Custom bots and workflows for automation
• Integration with various third-party tools

Pros

✅ Intuitive, modern interface for both businesses and customers

✅ Powerful automation capabilities

✅ Strong focus on proactive, conversational support

✅ Excellent for SaaS and tech companies

✅ Robust customization options for messaging and bots

Cons

❌ Can be expensive for small businesses, especially as you scale

❌ Pricing structure can be complex with various add-ons

❌ May be overwhelming for businesses with simple support needs

❌ Limited multi-language support in some features

Ideal Business Size or Type 

Intercom is well-suited for small to medium-sized businesses, particularly in the tech and SaaS industries. It's ideal for companies looking to provide a modern, conversational experience to their customers and align their marketing, sales, and support efforts.

Pricing: Starts at $39 per seat/month

Free Trial: Available

6. Freshdesk

Freshdesk is a cloud-based customer support software that helps businesses streamline their customer service operations. It offers a comprehensive suite of tools designed to manage and resolve customer inquiries efficiently across multiple channels.

This platform enables companies to deliver quick, personalized support and improve overall customer satisfaction through automation and collaboration features.

Key Features

• Multichannel support (email, phone, chat, social media)
• Ticket management with automated routing and prioritization
• Self-service portal and knowledge base
• AI-powered chatbot for instant responses
• Team collaboration tools and agent collision detection
• Customizable dashboards and reporting
• Gamification to boost agent productivity
• Integration with multiple third-party apps

Pros

✅ User-friendly interface with minimal learning curve

✅ Flexible pricing plans suitable for businesses of all sizes

✅ Strong automation capabilities to improve efficiency

✅ Excellent multilingual support

✅ Robust free plan available for small teams

Cons

❌ Some advanced features only available in higher-tier plans

❌ Limited customization options compared to some competitors

❌ Phone support not included in lower-tier plans

Ideal Business Size or Type 

Freshdesk is suitable for businesses of all sizes, from small startups to large enterprises. It's particularly beneficial for growing companies looking for a scalable solution with a balance of features and affordability.

Pricing: Starts at $15 per agent/month (billed annually)

Free Trial: Available

7. Pipedrive

Pipedrive is a sales-focused CRM platform designed to help businesses manage their sales processes and customer relationships more effectively. While primarily a sales tool, it offers features that contribute to customer engagement throughout the sales cycle.

This solution enables companies to visualize their sales pipeline, track customer interactions, and streamline their sales activities to close deals faster.

Key Features

• Visual sales pipeline management
• Contact and lead management
• Email integration and tracking
• Activity scheduler and reminders
• Customizable dashboards and reports
• Mobile app for on-the-go access
• AI sales assistant for insights and suggestions
• Integration with 300+ apps and tools

Pros

✅ Intuitive, visually appealing interface

✅ Strong focus on sales process and pipeline visibility

✅ Customizable to fit various sales methodologies

✅ Robust mobile app for field sales teams

✅ Good value for small to medium-sized businesses

Cons

❌ Limited customer support features compared to full-service CRMs

❌ May lack some advanced features for larger enterprises

❌ Reporting capabilities could be more comprehensive

Ideal Business Size or Type 

Pipedrive is ideal for small to medium-sized businesses, particularly those with a strong focus on sales processes. It's well-suited for companies looking to improve their sales pipeline management and customer engagement throughout the sales cycle.

Pricing: Starts at $14 per seat/month (billed annually)

Free Trial: Available

8. Zoho CRM

Zoho CRM is a comprehensive customer relationship management platform that offers a wide range of tools for sales, marketing, and customer support. It provides businesses with a 360-degree view of their customer interactions and helps streamline processes across departments.

This all-in-one solution enables companies to engage customers effectively, from lead generation to after-sales support, with powerful automation and analytics capabilities.

Key Features

• Contact and lead management
• Sales force automation
• Marketing automation
• Customer support tools
• AI-powered sales assistant (Zia)
• Customizable dashboards and reports
• Workflow automation and approvals
• Social media integration
• Mobile app for iOS and Android

Pros

✅ Comprehensive feature set covering sales, marketing, and support

✅ Highly customizable to fit specific business needs

✅ Competitive pricing, especially for small businesses

✅ Strong integration with other Zoho products and third-party apps

✅ Robust free plan available for up to three users

Cons

❌ Can be complex to set up and configure for optimal use

❌ User interface may feel dated compared to some modern alternatives

❌ Some advanced features only available in higher-tier plans

Ideal Business Size or Type 

Zoho CRM is suitable for businesses of all sizes, from solopreneurs to large enterprises. It's particularly beneficial for small to medium-sized businesses looking for an affordable, feature-rich CRM solution that can scale with their growth.

Pricing: Starts at $14 per user/month (billed annually)

Free Trial: Available

9. Klaviyo

Klaviyo is a powerful email marketing and customer data platform specifically designed for eCommerce businesses. It combines advanced segmentation capabilities with automated email and SMS marketing to help businesses create personalized, data-driven customer experiences.

This platform enables companies to leverage their customer data to deliver highly targeted communications, nurture customer relationships, and drive sales growth.

Key Features

• Advanced email and SMS marketing automation
• Powerful customer segmentation tools
• Predictive analytics for customer behavior
• Pre-built email templates and flows
• A/B testing capabilities
• Integration with major eCommerce platforms
• Real-time data synchronization
• Customizable reporting and analytics

Pros

✅ Highly specialized for eCommerce businesses

✅ Deep integration with popular eCommerce platforms

✅ Robust segmentation and personalization capabilities

✅ Strong automation features for lifecycle marketing

✅ Excellent deliverability rates

Cons

❌ Can be expensive for businesses with large subscriber lists

❌ Steeper learning curve due to advanced features

❌ Primarily focused on eCommerce, may not be ideal for other industries

Ideal Business Size or Type 

Klaviyo is ideal for small to large eCommerce businesses looking to leverage their customer data for more effective email and SMS marketing. It's particularly well-suited for companies on platforms like Shopify, WooCommerce, or Magento.

Pricing: Starts at $20/month for 251-500 active profiles

Free Trial: Free plan available for up to 250 active profiles

10. Drift

Drift is a conversational marketing and sales platform that focuses on using chatbots and live chat to engage website visitors in real-time. It aims to replace traditional forms with conversations, helping businesses qualify leads faster and improve the buying experience.

This solution enables companies to personalize customer interactions, automate lead qualification, and connect prospects with sales teams more efficiently.

Key Features

• AI-powered chatbots for lead qualification
• Live chat for real-time customer engagement
• Meeting scheduler integrated into conversations
• Personalized messaging based on visitor behavior
• Account-based marketing tools
• Integration with CRM and marketing automation platforms
• Video messaging capabilities
• Analytics and reporting on conversation performance

Pros

✅ Innovative approach to lead generation and qualification

✅ Seamless transition between bot and human interactions

✅ Strong focus on improving sales processes

✅ Integration with major CRM and marketing tools

✅ User-friendly interface for building chatbot flows

Cons

❌ Can be expensive for smaller businesses

❌ May require significant setup and optimization for best results

❌ Some advanced features only available in higher-tier plans

Ideal Business Size or Type 

Drift is well-suited for B2B companies, particularly in the SaaS and technology sectors. It's ideal for businesses with high-value products or services that benefit from personalized, real-time engagement with website visitors.

Pricing: Custom pricing based on needs

Free Trial: Not available

11. Mixpanel

Mixpanel is a powerful product analytics platform that helps businesses understand user behavior, optimize product experiences, and make data-driven decisions. While not a traditional customer engagement tool, it provides invaluable insights that can inform engagement strategies.

This solution enables companies to track user interactions, analyze conversion funnels, and measure the impact of product changes on user engagement and retention.

Key Features

• User behavior tracking and analysis
• Funnel analysis for conversion optimization
• Cohort analysis for user segmentation
• A/B testing capabilities
• Custom event tracking
• Real-time data updates
• Automated insights and anomaly detection
• Integration with various data sources and tools

Pros

✅ Deep, granular insights into user behavior

✅ Flexible and customizable to track specific events

✅ Strong data visualization capabilities

✅ Real-time data processing for immediate insights

✅ Good for both web and mobile app analytics

Cons

❌ Can be complex for non-technical users

❌ Pricing can become expensive as data volume increases

❌ Requires proper event setup for accurate data collection

Ideal Business Size or Type 

Mixpanel is ideal for product-led companies, particularly in the tech and digital product space. It's suitable for businesses of all sizes that prioritize data-driven decision making and continuous product improvement.

Pricing: Starts at $28/month for 10K events. Price scales with events.

Free Trial: Free plan available for up to 20 million monthly events

12. Sprout Social

Sprout Social is a comprehensive social media management platform that helps businesses connect with audiences and improve their social media strategy. It offers tools for publishing, engagement, analytics, and social listening across multiple social networks.

This platform enables companies to streamline their social media workflows, gain insights from social data, and enhance customer engagement across various social channels.

Key Features

• Social media scheduling and publishing
• Social inbox for managing messages and comments
• Social listening and trend analysis
• Advanced analytics and reporting
• Team collaboration tools
• Chatbots for social messaging
• CRM integration
• Competitor analysis

Pros

✅ User-friendly interface with intuitive design

✅ Comprehensive suite of tools for social media management

✅ Strong analytics and reporting capabilities

✅ Excellent team collaboration features

✅ Good integration with major social networks

Cons

❌ Can be expensive for smaller businesses or individual users

❌ Some advanced features only available in higher-tier plans

❌ Learning curve for utilizing all available features

Ideal Business Size or Type 

Sprout Social is suitable for businesses of all sizes, from small companies to large enterprises. It's particularly beneficial for businesses with a strong social media presence or those looking to scale their social media efforts across multiple platforms.

Pricing: Starts at $199 per seat/month (billed annually)

Free Trial: Available

13. Pendo

Pendo is a product experience platform that helps software companies understand and guide their users. It combines product analytics, in-app messaging, and user feedback tools to improve user onboarding, feature adoption, and overall product experience.

This solution enables businesses to gain insights into user behavior, deliver targeted in-app guidance, and collect user feedback to inform product decisions.

Key Features

• Product usage analytics
• In-app guides and walkthroughs
• User feedback collection
• Feature adoption tracking
• User segmentation
• NPS surveys
• Roadmap planning tools
• Integration with various analytics and development tools

Pros

✅ Comprehensive solution for product analytics and user guidance

✅ Powerful segmentation capabilities for targeted messaging

✅ No-code tools for creating in-app guides

✅ Strong integration with development and analytics platforms

✅ Valuable insights for product teams

Cons

❌ Can be complex to set up and fully utilize

❌ Pricing can be high for smaller companies

❌ Some users report performance impact on web applications

Ideal Business Size or Type 

Pendo is ideal for SaaS companies and digital product teams of medium to large size. It's particularly useful for businesses focused on improving user onboarding, increasing feature adoption, and making data-driven product decisions.

Pricing: Custom pricing based on needs

Free Trial: Free plan available with limited features

14. Kangaroo

Kangaroo is a customer loyalty and rewards platform designed to help businesses increase customer retention and engagement. It offers tools to create and manage loyalty programs, referral campaigns, and customer rewards.

This solution enables companies to incentivize repeat purchases, encourage referrals, and build stronger relationships with their customers through personalized rewards and experiences.

Key Features

• Customizable loyalty programs
• Points system and reward tiers
• Referral program management
• Mobile app for customer engagement
• Integration with eCommerce platforms
• Customer data and behavior analytics
• Automated marketing campaigns
• Gift card and store credit management

Pros

✅ User-friendly interface for both businesses and customers

✅ Flexible program design to fit various business models

✅ Integration with popular eCommerce platforms

✅ Mobile app for easy customer engagement

✅ Affordable pricing for small to medium businesses

Cons

❌ May lack some advanced features of enterprise-level solutions

❌ Limited customization options compared to some competitors

❌ Reporting capabilities could be more comprehensive

Ideal Business Size or Type 

Kangaroo is well-suited for small to medium-sized businesses, particularly in the retail and eCommerce sectors. It's ideal for companies looking to implement or improve their customer loyalty and referral programs without the complexity of enterprise-level solutions.

Pricing: Starts at $59/month for basic features

Free Trial: Available

How to Choose the Right Customer Engagement Software for Your Business

Selecting the right customer engagement software is crucial for enhancing your interactions with customers and boosting your business's success. With the plethora of options available, making the right choice can be daunting. 

Here are some tips to help you navigate the decision-making process:

Assess Your Business Needs and Goals

Begin by clearly identifying your business needs and goals. Determine the specific areas where you need improvement in customer engagement. 

Consider the types of customer interactions you handle—whether it’s through email, social media, live chat, or phone calls—and what you aim to achieve, such as increased customer satisfaction, higher retention rates, or improved response times. 

Understanding your objectives will guide you in selecting a software solution that aligns with your strategic goals.

Consider Your Budget

Budget is a key factor in the decision-making process. Evaluate both the initial costs and ongoing expenses of the software. 

Consider not only the subscription fees but also any additional costs for setup, training, and maintenance. It's important to find a solution that offers the best value for money and a clear return on investment (ROI). 

Balance cost with the features and benefits the software provides to ensure it meets your needs without overextending your budget.

Evaluate Your Team's Technical Skills

The effectiveness of any software largely depends on how well your team can use it. Assess your team’s technical skills and their ability to adapt to new tools. 

Choose a software solution that is user-friendly and provides adequate support and training. If your team is not highly technical, prioritize software with an intuitive interface and easy-to-use features. 

Look at Integration Requirements

Integration with your existing systems is crucial for a seamless workflow. Check if the customer engagement software can integrate with your current CRM, marketing automation tools, and other business systems. 

Proper integration ensures that data flows smoothly between different platforms, reducing manual work and the risk of errors. This will enable a more cohesive and efficient operation, enhancing overall productivity.

Check for Scalability

Your business is likely to grow, and your software needs should be able to grow with it. Choose a solution that is scalable and can handle increasing volumes of customer interactions as your business expands. 

Scalable software should also offer the flexibility to add new features or upgrade existing ones without significant disruptions. This ensures that your investment remains viable and effective in the long term.

Read User Reviews and Case Studies

Before making a decision, research user reviews and case studies to get insights into the software’s performance and reliability. Look for feedback from businesses similar to yours to understand how the software has helped them achieve their goals. 

Pay attention to any recurring issues or concerns mentioned in reviews, as these could indicate potential challenges you might face. 

Case studies can provide a deeper understanding of how the software is used in real-world scenarios and the benefits it delivers.

Take Advantage of Free Trials or Demos

Most software providers offer free trials or demos. Use these opportunities to test the software’s features and usability. 

During the trial period, assess how well the software meets your needs and how easy it is for your team to use. This hands-on experience is invaluable in determining whether the software is the right fit for your business. It allows you to make an informed decision based on actual use rather than just promotional materials.

Conclusion

The right customer engagement software can help you cut through the noise, foster meaningful relationships, and drive long-term loyalty. Whether you're a small startup or a large enterprise, the tools listed above offer a variety of features tailored to meet diverse business needs.

When selecting a customer engagement platform, consider your specific requirements, including integration capabilities, personalization options, and scalability. Each of the 14 software solutions we've discussed brings unique strengths to the table, making it easier for you to find the perfect fit for your business.

By employing a combination of these incredible platforms, you can enhance your customer interactions, gain valuable insights, and ultimately, achieve sustained growth and success in your industry.