9 Inspiring Shoppable Video Examples and What You Can Learn from Them

In a world where 93% of consumers say video helps them with their purchasing decisions, shoppable videos have emerged as a game-changer for eCommerce brands. 

Shoppable videos represent the perfect marriage between content and commerce. Unlike traditional video content, these interactive experiences allow viewers to click, learn about, and purchase products directly within the video interface. 

With social commerce sales projected to reach $1.2 trillion by 2025, and video-driven purchases leading this growth, brands can no longer afford to ignore this powerful format.

Here are some more stats on shoppable video’s impact on eCommerce:

• 82% of consumers have been convinced to purchase a product after watching a brand's video
  
• Live shopping events see conversion rates up to 30%—ten times higher than traditional eCommerce
  
• 85% of Millennials say they’ve made a purchase after watching a marketing video
  
• Videos can increase product page conversion rates by up to 80%

But beyond statistics, why shoppable videos matter in eCommerce is clear: it bridges the gap between inspiration and action. They transform passive viewers into active shoppers, creating an immersive shopping experience that mirrors in-store discovery while delivering the convenience of digital commerce.

In this blog, we'll explore 9 outstanding examples in total and see how these leading eCommerce brands use shoppable videos to drive engagement and boost sales.

Whether you're just starting with shoppable videos or looking to optimize your existing strategy, these examples will provide actionable insights and practical takeaways you can implement in your own video commerce journey.

What Makes Shoppable Videos Effective?

The most successful interactive shoppable video strategies share key elements that drive engagement and conversions. Understanding these components is crucial for creating content that not only captures attention but also converts viewers into customers.

Seamless Integration of Shopping Features

The foundation of any effective shoppable video lies in how smoothly it integrates commerce into content. 

The best examples make purchasing feel like a natural extension of the viewing experience, not a disruption. When viewers encounter product tags and shopping features, they should feel these elements enhance their understanding rather than interrupt their engagement. This seamless integration ensures that the path from discovery to purchase feels organic and intuitive.

Compelling Storytelling

At its core, effective shoppable video content is about telling a story that resonates with viewers. Rather than simply showcasing products, successful videos weave them into narratives that demonstrate their value in real-world contexts. 

This storytelling approach helps viewers envision products in their own lives, creating emotional connections that drive purchase decisions. When brands master this element, they transform standard product videos into compelling stories that naturally lead to sales.

Strategic User Experience

The user experience in shoppable videos must be thoughtfully designed to guide viewers toward purchase decisions. Brands focused on increasing conversions with shoppable video create interfaces that are intuitive enough for first-time users yet sophisticated enough to satisfy tech-savvy shoppers.

The best shoppable videos anticipate user behavior and remove friction points, ensuring that when viewers are inspired to buy, they can act on that impulse immediately without frustration or confusion.

Quality Content Production

While high production value alone doesn't guarantee success, it plays a crucial role in establishing credibility and maintaining viewer attention. 

Professional-quality video production ensures products are shown in their best light, while clear audio and crisp visuals help maintain viewer engagement. 

However, the production quality should always serve the content's purpose rather than overshadow the shopping experience.

Trust-Building Elements

Effective shoppable videos incorporate elements that build confidence in both the products and the purchasing process. 

This extends beyond just showing the product – it's about creating an environment of transparency and reliability. When viewers feel confident about their purchase decisions, they're more likely to complete transactions directly through the video interface.

These elements work together to create shoppable video experiences that don't just engage viewers but convert them into customers. As we explore specific examples in the next section, you'll see how leading brands masterfully implement these principles to drive remarkable results.

How Storyly Supports Shoppable Video Engagement

Storyly enhances the potential of shoppable videos by integrating features that boost viewer interaction, personalization, and seamless purchasing. Storyly allows brands to create highly engaging, full-screen, interactive video content, making the shopping journey feel immersive and natural rather than intrusive. Here’s how Storyly specifically supports and optimizes shoppable video experiences:

Interactive and Shoppable Features 

With Storyly, brands can effortlessly add clickable product tags, and CTAs within video content, allowing viewers to explore and purchase products directly within the content. These interactive elements don’t interrupt the video flow. Instead, they appear organically, enabling viewers to tap on items for more details or make purchases without leaving the content interface. This seamless integration turns passive watching into active engagement, boosting conversion rates and reducing cart abandonments.

Personalization and Targeted Content 

Storyly’s capabilities include audience segmentation powered by zero-party data, allowing brands to tailor shoppable videos to individual user preferences and behaviors. By displaying relevant products based on a viewer’s past interactions or specific interests, Storyly ensures that content feels uniquely tailored, enhancing viewer relevance and increasing the likelihood of conversion.

Real-Time Analytics for Performance Optimization 

Storyly provides in-depth analytics, enabling brands to monitor viewer behavior, engagement metrics, and conversion rates in real-time. This data helps marketers understand which products are resonating, where users are clicking, and which points in the video drive the most engagement. Brands can then adjust their shoppable content strategy for maximum impact, improving both the shopping experience and sales performance.

High-Quality, Full-Screen Video Experience 

Storyly’s shoppable video contents are designed for high-quality, full-screen format, which is essential for capturing attention and delivering an immersive experience. The visual clarity and full-screen format make products stand out, while intuitive navigation and video flow allow for an uninterrupted viewing experience, keeping viewers engaged longer and increasing the chances of a successful sale.

Olly Made Wellness Interactive and Engaging with Storyly

Olly, a maker of premium nutrition and wellness products, popular in the USA, is a great example on the effectiveness of shoppable videos. They embraced shoppable videos to transform the wellness journey into an interactive experience. Storyly’s shoppable videos on their website help deliver information about their products in an engaging way and make nutrition easy to understand. 

Their website features a Story group called “For You” to display products from gummy vitamins to daily supplements which highlight how their products seamlessly fit into everyday routines. Helping visitors better understand their products in a friendly and approachable way, Olly reduces customer overwhelm, creating a smoother path to conversion.

Sayn Beauty Brought Luxury Skincare to Life with Storyly’s Shoppable Videos

Sayn Beauty redefined how customers interact with skincare products by integrating shoppable videos into their app experience. These immersive, interactive content show their luxurious product range in real-world contexts and makes iit easier than ever for users to discover and purchase items seamlessly.

In one standout example, Sayn Beauty's videos guide viewers through tailored skincare routines, spotlighting product benefits and application tips in a visually compelling way. Each video is enriched with interactive tags, allowing users to tap on featured products for instant details and one-click purchases. No disruptions, just a fluid path from discovery to purchase.

Simple and Accessible Content Creation 

Storyly streamlines the process of creating shoppable video content through its user-friendly studio and content automation features. Brands can efficiently optimize shoppable video content, adding features like polls, Q&As, and ratings to make content more dynamic. This ease of use empowers brands to keep their content fresh, relevant, and engaging without needing extensive technical resources.

By leveraging Storyly, brands can elevate their shoppable video strategies to create engaging content that feels both immersive and personalized. Whether launching new products or promoting seasonal collections, Storyly ensures that every viewer interaction feels meaningful, driving both engagement and sales.

7 Other Inspiring Shoppable Video Examples from eCommerce Brands

The real power of shoppable video becomes clear when we see how innovative brands are implementing it. Let's explore eight examples of successful shoppable video campaigns that showcase different approaches to video commerce.

Ted Baker's “Keeping Up with the Bakers”

Ted Baker revolutionized the fashion retail space with their innovative “Keeping Up with the Bakers” shoppable video campaign, showcasing how storytelling and commerce can blend seamlessly in the digital age.

The campaign centered around an eight-episode sitcom-style series following a seemingly perfect suburban family harboring secrets. What made this campaign particularly groundbreaking was its multi-layered approach to engagement and commerce. 

Each episode, shot in a 360-degree format, allowed viewers to explore the Baker family's world from every angle, discovering clickable products naturally integrated into the narrative.

The interactive elements were thoughtfully implemented throughout the series. Viewers could click on any character's outfit during the video, instantly accessing product details without leaving the story. This included everything from the main characters' signature pieces to background accessories and home décor items, creating a comprehensive shopping experience embedded within entertainment.

What set this campaign apart was its commitment to storytelling first, commerce second. Rather than creating a glorified product catalog, Ted Baker invested in compelling narrative content that naturally incorporated shopping opportunities. The series maintained high production values throughout, featuring cinematic quality filming and a genuinely entertaining plot that kept viewers coming back for more.

IKEA’s “Bedroom Habitats”

IKEA brings their signature Scandinavian simplicity to shoppable video with "Bedroom Habitats," a clever campaign that turns everyday bedroom scenes into engaging shopping experiences.

The video unfolds like a nature documentary, complete with witty narration observing the 'natural habitats' of different bedroom dwellers. Their approach cleverly transforms ordinary bedroom setups into fascinating landscapes, where IKEA products play starring roles in various lifestyle scenarios. The narrative style keeps viewers engaged while naturally showcasing how different pieces work together.

The shopping interface embraces IKEA's streamlined aesthetic. Products become discoverable through subtle hotspots that respond to viewer curiosity. What makes this campaign click is how it balances entertainment with utility. While viewers enjoy the humorous narration and creative concept, they're simultaneously solving their bedroom design challenges. 

IKEA proves that shoppable content can do more than showcase products—it can turn the shopping experience into an engaging story that resonates with everyday life.

Sephora's Live Shopping Events

Sephora has transformed traditional beauty retail through their live shoppable video events, creating an experience that masterfully combines personal consultation with digital convenience.

Their live sessions bring together an energetic mix of beauty experts, brand founders, and influencers who showcase products while maintaining real-time conversations with their audience. 

The magic lies in the spontaneous interaction: viewers drop questions about anything from application methods to ingredient concerns, receiving instant feedback as they watch products being demonstrated.

At its heart, Sephora's strategy elevates beyond mere product showcasing. Each session functions as an interactive beauty masterclass, where professionals share insider tips, decode skincare science, and offer personalized guidance. This approach transforms routine shopping into an engaging educational journey, naturally guiding viewers toward informed purchase decisions.

Kate Spade's Star-Powered Shoppable Stories

Kate Spade elevates the shoppable video format through a charming collaboration with Anna Kendrick, creating content that feels more like watching a friend's stylish adventures than traditional advertising.

The series captures Kendrick in slice-of-life moments that perfectly align with Kate Spade's polished yet playful aesthetic. Each scene unfolds naturally—whether it's a morning coffee run or an impromptu taxi adventure—while seamlessly showcasing the brand's bags, accessories, and ready-to-wear pieces. The storytelling strikes an ideal balance between aspirational and accessible.

The shopping experience maintains the campaign's sophisticated simplicity. As Kendrick moves through her day, viewers can explore featured items through elegantly designed product cards. Each interaction reveals detailed views and instant purchase options without disrupting the narrative flow of the video.

By pairing Kendrick's natural charisma with thoughtfully integrated shopping features, Kate Spade demonstrates how celebrity partnerships can feel authentic rather than forced. The result is content that entertains and inspires while making the path to purchase feel like a natural extension of the viewing experience.

ASOS Style Tutorials

ASOS takes a fresh spin on fashion content through snappy style tutorials that feel more like hanging out with a savvy friend than watching a sales pitch.

Their videos follow fashion-forward creators who build outfits piece by piece, mixing trends with timeless staples. One tutorial might show six ways to style a leather jacket – pairing it with everything from silk dresses to vintage denim. The next could tackle tricky trends like cargo pants or platform boots, making them wearable for everyday life.

The shopping component blends in effortlessly with this casual vibe. As creators mix and match pieces, floating tags appear briefly, letting curious viewers click for a closer look. Each tap reveals a quick-view panel with size ranges, fabric details, and styling suggestions. No disrupting the flow of outfit ideas!

What makes these tutorials click is their down-to-earth approach. Creators share candid thoughts about fit and fabric, suggest budget-friendly alternatives, and show how each piece works across multiple outfits. It's like getting honest advice from someone who's already done the trying-on work for you.

Glossier's User-Generated Content

Glossier flips the script on beauty tutorials by putting their actual customers in the spotlight, creating shoppable videos that showcase real people's morning routines and makeup tips.

Their content features diverse faces and authentic stories – a grad student's five-minute glow-up, an artist's minimal makeup approach, or a teacher's long-wearing look for busy days. 

Each video feels like watching a friend's Instagram story, complete with unfiltered opinions and practical workarounds.

Product details blend naturally into these genuine narratives. When someone raves about their favorite tint, a subtle tap reveals shade options and application suggestions. As they layer products, viewers can explore texture closeups and ingredient details through floating info cards that maintain the casual vibe.

These user-led videos resonate because they're refreshingly honest. Customers share their genuine experiences, from how products wear throughout the day to clever mixing techniques they've discovered. It's beauty advice that feels less like a glossy ad and more like trusted recommendations from your most candid friends.

Pandora's Interactive Gift Guide Experience

Pandora transforms gift shopping anxiety into an engaging journey through shoppable videos paired with an intuitive quiz experience. The jewelry giant reimagines how shoppers discover their iconic pieces by combining entertainment with personalized guidance.

Their interactive campaign guides viewers through a series of lifestyle questions and preferences, weaving video content with decision-making moments. As shoppers share their gift recipient's style and interests, curated video segments showcase relevant jewelry pieces in context. The experience feels less like browsing a catalog and more like consulting a knowledgeable friend.

The shopping interface mirrors Pandora's sleek aesthetic. Each video segment reveals carefully selected pieces based on quiz responses, with seamless product cards providing detailed views and purchasing options. The intuitive design ensures viewers never feel overwhelmed by choices but rather guided to perfect matches.

By merging interactive quizzes with shoppable moments, Pandora creates a shopping experience that entertains while it assists. This innovative approach shows how brands can turn product discovery into an engaging dialogue with customers.

Key Takeaways from the Examples

From global jewelry brands to home furnishing leaders, each company's approach to shoppable video offers valuable insights into what makes this format tick. Looking across these successful implementations, clear patterns emerge that any brand can apply to their own video commerce strategy.

Narrative Excellence Drives Engagement

The most successful examples, like Ted Baker's sitcom series and IKEA's nature documentary approach, show that creative storytelling captivates viewers first, with commerce following naturally. When brands invest in unique narrative concepts, they create experiences viewers actually want to watch.

Authenticity Builds Connection

Whether through Glossier's user-generated content or Kate Spade's relatable celebrity moments, authentic presentation resonates more than polished perfection. Real people, genuine experiences, and honest reactions create trust that drives purchasing confidence.

Format Flexibility Matters

From IKEA's documentary-style videos to Ulta's 90-second Shoploop snippets, successful brands adapt their format to suit their message. The key isn't following a single formula but choosing a format that serves both content and commerce goals.

Interactive Features Should Feel Natural

Across all examples, from Pandora's quiz integration to Ted Baker's 360-degree experience, interactive elements enhance rather than interrupt the viewing experience. Effective shoppable video CTAs appear at logical moments, making purchases feel like a natural response to engagement.

Personalization Enhances Experience

Brands like Pandora show how personalized elements—whether through quizzes, user preferences, or curated recommendations—make the shopping journey more relevant and engaging for each viewer.

Content Must Serve a Purpose

Whether it's ASOS teaching style techniques or Glossier sharing real-world beauty tips, successful shoppable videos provide value beyond just showcasing products. They educate, inspire, or entertain while making purchase decisions easier.

Conclusion

Shoppable video has evolved far beyond a novel eCommerce feature to become a powerful tool for connecting with modern consumers. As social commerce hype continues to grow and attention spans shrink, shoppable videos offer a unique opportunity to capture interest and convert it into action in the moment. 

But the key lesson from these leading brands is clear: focus on creating value first. Whether through entertainment, education, or practical demonstrations, the most effective shoppable videos prioritize the viewer experience while making the path to purchase feel natural and intuitive.

For brands looking to step into or enhance their video commerce strategy, the time is now. 

These examples demonstrate how brands use shoppable videos for growth, balancing engagement with convenience, authenticity with innovation.