Sip of Inspiration
What’s a marketer’s superpower?
We would say, a strong grasp of customer preferences and motivations. Because that’s when you can directly speak to their needs and desires.
Nescafé, the global coffee love brand by Nestlé, uses interactive stories to ask the right questions in the NE’APP for a deeper understanding of their customers.
Discovering when, with whom, and how often customers drink Nescafé 3in1, and for what reasons—such insights are gold when it comes to planning the next campaign.
Results? While the engagement rate of NE’APP Stories hits 50%, the response rate goes all the way up to 92%.
Polls, quizzes, and emoji reactions are more than just fun—they are powerful tools for collecting invaluable customer input.
Wanna learn more?
Contact with our engagement team: engagement@storyly.io
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