Sip of Inspiration

Finding the right gift for mom can be overwhelming, and for many e-commerce apps and websites, the challenge is to show users exactly the right amount of options to help them make choices quickly and confidently. 

While large product catalogs can be attractive to a wide array of potential shoppers, brands must be able to reduce the friction of the shopping experience in order to increase conversion. By curating the type and amount of products seen by visitors, you can help shoppers find just the right gift quickly and easily. It will reduce decision fatigue and will let shoppers know that they can rely on your brand for a great gift and a frictionless shopping experience.

With Journeys, you can group gift suggestions and eliminate distractions. By using interactive stickers, you can ask shoppers about the moms they are shopping for and lead them to gift guides based on their answers. Not only will you be able to gather valuable insights about your audience, but you’ll offer customers a smaller selection of highly relevant products.

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