In 2008, with the introduction of iOS 3, Apple introduced push notifications. Google and Microsoft adopted this technology. Since then, push notifications are commonly used to engage and interact with users.
According to Leanplum, push notifications can increase purchases up to 10 times and push in-app spend 16% up. Our society has already understood the importance of push notifications, and nowadays, many companies provide push notifications and in-app messaging services. Let’s take a look at the top 10 of these companies.
Note: The companies on the list are not in any priority order.
Amazon launched Amazon Simple Notification Service (Amazon SNS) in 2010. It is compatible with Amazon Web Services and helps mobile app owners to fanout mobile push notifications to iOS, Android, Fire OS, Windows, and Baidu-based devices. Amazon SNS also allows to fanout SMS and e-mail messages. Amazon SNS offers:
- Great hardware infrastructure
- Simple APIs and easy integration
- Pay-as-you-go model
Price: Amazon SNS requires no minimum fee and customers pay what they use. The first million notifications delivery is free, after that, $.50 per million.
Website: Amazon Simple Notification Service
Pushwoosh offers marketing automation tools to send mobile and web push notifications, in-app messaging, campaign performance analyses, etc. Pushwoosh:
- Provides a demo
- Is available for various mobile app development platforms
- Supports multi-language
- Provides advanced statistics
- Offers Remote API
- Offers Private Cloud
- Provides Segmentation
Pricing: Up to 1000 devices, free plan; up to 50K devices, $41,95/month; up to 300k devices for $125,95/month and above 300k devices, enterprise plan. A discounted price is available for a 12-month pre-paid.
Airship (Formerly Urban Airship)
Airship focuses on mobile engagement, and the platform provides mobile push messaging, in-app messaging, location/proximity targeting, and analytics. Airship provides;
- Impressive throughput (300k messages/second)
- High security
Pricing: Available upon request.
Leanplum provides users with a Campaign Composer to deliver push notifications based on real-time user behavior. Apart from push notifications, it provides in-app messaging and e-mail marketing tools.
Pricing: Available upon request.
Apart from being one of the best analytics tools out there, Mixpanel also provides web and mobile messaging services through push, e-mail, SMS, and in-app messages. Mixpanel:
- Integrates with many different platforms
- Schedules push notifications
- Provides in-depth analytics
Pricing: Free Starter package, $89/ month Growth package, and an Enterprise package.
OneSignal is a multi-platform push notification service company. Some of the big brands like Virgin, KFC, HQ work with it. OneSignal allows you to:
- Reach unlimited devices and notifications support
- Data import and export
Pricing: Free plan, Starter plan $99/month and Pro plan $500/month.
Swrve provides many mobile marketing automation tools, one of them being push notifications. Swrve works with giant companies like EA, Microsoft, Sony, and Condé Nast. Swrve provides:
- Segmentation capabilities
- Analytics tools
Pricing: Available upon request, demo option.
Intercom offers various communication tools to reply to messages, to engage, and to educate customers. Intercom allows you to:
- Build iOS push notifications and Android push notifications
- Send in-app messages
- Track metrics and goals
Pricing: Essential package (from $87 per month), Pro package (from $153 per month), and Premium (custom pricing).
Kumulos is a mobile app performance management platform. One of the best features is that Kumulos provides customized push notifications for a specific brand. Kumulos allows you to:
- Build push notifications for iOS and Android
- Build location-based notifications
- Create segments, filters, and channels
- Track the results directly in the white label push notification dashboards
- Combine push notifications with in-app messaging
- Schedule notifications
Pricing: Startup, Enterprise, and Agency plans.
Catapush is a web and mobile push notification company founded in Italy. It is different from many push notification tools since it provides a two-way service by allowing replies to the messages. Catapush:
- Provides a real-time connection with devices
- Assigns to each sent message a real-time status as sent, delivered, read
- Supports Apple (APNs) and Android (GCM)
- Encrypts the messages between the client and the cloud / HTTP connection (SSL 128-bit encryption)
- Can push up to 100K messages simultaneously with a single request
- Offers SMS fallback.
Pricing: up to 100 MUAR (monthly unique active recipient) for 12 months (free), up to 1,000 MUAR (20€/month) and then on a per-MUAR basis (Pro plan: with €0,02 MUAR/month, and an Enterprise plan).
Push notification technology is one of the main instruments when it comes to communicating with users. If your app doesn’t support push notifications yet, you should examine the market carefully and start working on build mainly iOS push notifications and Android push notifications with these experts.