In 2008, with the introduction of iOS 3, Apple introduced push notifications and both Google and Microsoft adopted this technology very fast. Since then, push notifications are commonly used to engage and interact with users.
According to Leanplum, push notifications can increase purchases up to 10 times and push in-app spend 16% up. Our society has already understood the importance of push notifications. Hence, nowadays, many companies provide push notifications tools and in-app messaging services.
Here in this guide let’s take a look at benefits of push notification tools, how to choose correct push notification tool and the top 12 of the best app push notifications tools!
Explore our carefully curated list of the top 12 push notification tools, designed to help businesses enhance user engagement, retention, and conversions. This blog article provides an overview of each tool's standout features, pricing and simplifying your decision-making process as you seek the ideal solution for your marketing needs. Dive in and unlock the potential of push notifications to supercharge your digital strategy.
Benefits of Push Notification Tools
Push notification tools offer various benefits to businesses and users, including:
Increased engagement
Push notifications can boost user engagement by delivering timely, relevant, and personalized content directly to their devices.
Higher retention rates
By sending targeted notifications based on user behavior and preferences, you can improve user retention and encourage repeat visits or app usage.
Improved conversion rates
Push notifications can drive users to take specific actions, such as making a purchase, signing up for a newsletter, or participating in a promotion.
Real-time communication
Push notifications allow for instant communication, enabling businesses to share important updates, news, or alerts with their audience.
Better targeting
Advanced segmentation and targeting features in push notification tools help deliver messages to specific user groups based on factors like location, interests, and behavior.
Analytics and insights
Push notification tools often provide data on user engagement and campaign performance, helping businesses make data-driven decisions and optimize future marketing efforts.
Automation and scheduling
Many push notification tools support automation and scheduling, allowing businesses to send messages at optimal times or based on specific triggers without manual intervention.
Cost-effective marketing
Compared to other marketing channels, push notifications can be a cost-effective way to reach and engage with your audience.
Cross-platform compatibility
Push notification tools often support multiple platforms, such as web, Android, and iOS, enabling businesses to reach users across various devices.
How to choose correct Push Notification Tool
To choose best fit push notification tool for you business follow these steps:
- Define your goals: Determine your objectives for using push notifications, such as user engagement, retention, or conversions.
- Budget: Set a budget based on your needs and resources. This will help you narrow down the available tools.
- Features and functionality: Identify the features you need, such as personalization, targeting, analytics, automation, and A/B testing.
- Integration: Ensure the tool is compatible with your existing tech stack, such as website platforms, mobile apps, and analytics tools.
- User experience: Consider the tool's ease of use, user interface, and onboarding process for your team.
- Scalability: Select a tool that can grow with your business, allowing you to increase the number of subscribers and messages sent.
- Customer support: Check the quality of customer support offered, including response time and availability of resources.
- Reviews and recommendations: Read reviews and seek recommendations from industry peers to gain insights on the tool's performance and reliability.
- Trial or demo: Request a trial or demo to test the tool's capabilities and ensure it meets your requirements.
Top 12 Push Notifications Tools
Discover the top 12 push notification tools to boost user engagement, retention, and conversions with targeted, personalized, and timely messages across multiple platforms:
- Amazon SNS
- Pushwoosh
- Airship (Formerly Urban Airship)
- Leanplum
- Mixpanel
- OneSignal
- SWRVE
- Intercom
- Kumulos
- Catapush
- Sinch
- Sailthru
Amazon SNS
Amazon launched Amazon Simple Notification Service (Amazon SNS) in 2010. It is compatible with Amazon Web Services and helps mobile app owners to fan out mobile push notifications to iOS, Android, Fire OS, Windows, and Baidu-based devices. With this tool, you can also fan out SMS and e-mail messages. Amazon SNS offers with this push notifications tool:
- Great hardware infrastructure
- Simple APIs and easy integration
- Pay-as-you-go model
Price: Amazon SNS requires no minimum fee and customers pay what they use. The first million notifications delivery is free, after that, $.50 per million.
Website: Amazon Simple Notification Service
Pushwoosh
Pushwoosh offers marketing automation tools to send mobile and web push notifications, in-app messaging, campaign performance analyses, etc. Pushwoosh:
- Provides a demo
- Is available for various mobile app development platforms
- Supports multi-language
- Provides advanced statistics
- Offers Remote API
- Offers Private Cloud
- Provides Segmentation
Pricing: Up to 1000 devices, free plan; up to 50K devices, $41,95/month; up to 300k devices for $125,95/month and above 300k devices, enterprise plan. A discounted price is available for a 12-month pre-paid.
Website: Pushwoosh
Airship (Formerly Urban Airship)
Airship focuses on mobile engagement, and the platform provides mobile push messaging, in-app messaging, location/proximity targeting, and analytics. Airship provides;
- Impressive throughput (300k messages/second)
- High security
Pricing: Available upon request.
Website: Airship
Leanplum
Leanplum is a push notification tool that provides users with a Campaign Composer to deliver push notifications based on real-time user behavior. It provides in-app messaging and email marketing tools as well as being a push notifications tool.
Pricing: Available upon request.
Website: Leanplum
Mixpanel
Apart from being one of the best analytics tools out there, Mixpanel also provides web and mobile messaging services through push, e-mail, SMS, and in-app messages. Mixpanel:
- Integrates with many different platforms
- Schedules push notifications
- Provides in-depth analytics
Pricing: Free Starter package, $25/ month Growth package, and an Enterprise package.
Website: Mixpanel
OneSignal
OneSignal is a multi-platform push notification service company. Some of the big brands like Virgin, KFC, HQ work with it. OneSignal allows you to:
- Reach unlimited devices and notifications support
- Scheduling
- Data import and export
- Localize
Pricing: Free plan, Growth plan $9/month and Pro plan $99/month.
Website: OneSignal
SWRVE
Swrve provides many mobile marketing automation tools, one of them being push notifications. Swrve works with giant companies like EA, Microsoft, Sony, and Condé Nast. Swrve provides:
- Segmentation capabilities
- Analytics tools
Pricing: Available upon request, demo option.
Website: SWRVE
Intercom
Intercom offers various communication tools to reply to messages, to engage, and to educate customers. Intercom allows you to:
- Build iOS push notifications and Android push notifications
- Segment
- Send in-app messages
- Track metrics and goals
- Automate
Pricing: Starter package (from $79 per month)
Website: Intercom
Kumulos
Kumulos is a mobile app performance management platform. One of the best features is that Kumulos provides customized push notifications for a specific brand. Kumulos allows you to:
- Build push notifications for iOS and Android
- Build location-based notifications
- Create segments, filters, and channels
- Track the results directly in the white label push notification dashboards
- Combine push notifications with in-app messaging
- Schedule notifications
Pricing: Startup, Enterprise, and Agency plans.
Website: Kumulos
Catapush
Catapush is a web and mobile push notification tool founded in Italy. It is different from many push notification tools since it provides a two-way service by allowing replies to the messages. Catapush:
- Provides a real-time connection with devices
- Assigns to each sent message a real-time status as sent, delivered, read
- Supports Apple (APNs) and Android (GCM)
- Encrypts the messages between the client and the cloud / HTTP connection (SSL 128-bit encryption)
- Can push up to 100K messages simultaneously with a single request
- Offers SMS fallback.
Pricing: Free plan up to 100 MUAR (monthly unique active recipient) for 12 months, 20€/month up to 1,000 MUAR, and pro plan or enterprise plan with €0,02 MUAR/month.
Website: Catapush
Sinch
You can reach your customers via instant messaging using Sinch. It allows you to follow the communication by segments. You can plan your campaigns accordingly.
Pricing: Available upon request.
Website: Sinch
Sailthru
Sailthru is a push notification tool where you can follow your work periodically. It helps you run multiple push campaigns at the same time. It includes user behavior analysis, audience segmentation, message automation, time zone settings, in-app messaging, and more.
Pricing: Available upon request.
Website: Sailthru
Final Thoughts
In this article, we have listed the best push notification tools for you. But keep in mind that sending too many or irrelevant notifications can be annoying for your users. If you are looking for less interruptive and more innovative engagement methods, have a look at in-app stories by Storyly. Follow us for more!
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