Personalization is the key to connecting with users today. According to a McKinsey & Company research, 71% of today's consumers want brands to provide personalized experiences. Interestingly, even more (76%) find it frustrating when it does not occur.
One of the most iconic examples of personalization is Spotify’s Wrapped. Every year, Spotify delivers a deeply personal, data-driven summary of each listener’s music habits, along with their most-played songs, genres, and listening trends. But as we've seen recently, data alone isn’t always enough. While Wrapped continues to be a cultural moment, some critics have pointed out that it sometimes feels overly focused on statistics, missing the opportunity to connect on a deeper, more human level.
This nuance only highlights the importance of combining data with creativity and emotional resonance, essentially personalization. Inspired by Spotify’s success, brands across industries, from retail to finance, are now leveraging personalized content experiences to forge stronger connections. The message is clear. Personalization is an expectation. And with Storyly, turning your data into impactful, personalized content is easier than ever. Just look at how brands like Dabble, Turkish Airlines, Flybus, Zé Delivery, Vitat, Rossmann Poland, Green-got, and PimpUp are already redefining engagement with unique year-in-review experiences. Curious to learn how? Let’s dive in.
Storyly Customers’ 2024 Wrap-Ups
In 2024, more brands used Wrapped format to connect with their users in creative ways. This year-end content became more than just recap, but it also highlighted personal moments that strengthen relationships and make users feel valued. Here are some great examples from Storyly customers.
Dabble Is Personalizing the Sports Betting Experience
Australian sports betting company Dabble showed how to bring a sense of community, fun, and personalization into an app. Their Wrapped Stories highlighted key moments for each user, including weekly traditions and favorite picks, making every "Dabbler" feel like a star. By transforming static insights into engaging, interactive content with Storyly, Dabble created a deeper emotional connection with their users while keeping the experience entertaining and highly shareable.
Turkish Airlines Is Turning Travel Data into Memories
For Turkish Airlines, travel is more than just getting from point A to point B. It also means creating unforgettable moments. Their Wrapped Stories leveraged Storyly to highlight personal travel stats for users, such as destinations visited, total miles flown, and even the number of trips taken. These personalized content offered users a nostalgic look back at their year of exploration.
Beyond data, the Stories captured the emotional essence of travel, reminding users of the joy, adventure, and connections they experienced. By combining travel stats with a touch of creativity, Turkish Airlines demonstrated how brands can make their customers feel seen and appreciated.
Flybus Is Rewarding Loyalty Through Fun Insights
Australia-based loyalty company Flybuys, brought a fresh perspective to personalization with their Wrapped Stories. Using Storyly, Flybuys transformed ordinary data into a personalized, engaging experience. Members were treated to a recap of their year, including rewards redeemed to quirky stats (like cucumbers being a surprisingly popular purchase). This playful approach went beyond simply summarizing user activity. It celebrated loyalty and made members feel valued.
Zé Delivery Is Making Purchases Fun and Relatable
Brazilian delivery giant Zé Delivery brought humor and creativity to their year-end Wrapped Stories with their “Retrospectiva Saideira” campaign. The Stories featured playful and personalized insights, such as users' most-ordered drinks, favorite ordering times, and even fun stats like "86.3% of your orders had discounts." Frequent coupon users were humorously nicknamed “Zé Cuponzin,” turning habits into badges of honor.
By pairing vibrant visuals, witty phrases, and relatable data, Zé Delivery turned their year-end recap into a shareable celebration of customer loyalty and a great example of personalization. The result? Increased engagement and stronger connections with their audience.
Vitat Is Encouraging Wellness Journeys
Health and fitness app Vitat used Storyly to create Wrapped Stories that inspired users to reflect on their wellness journeys throughout 2024. These Stories broke down progress in key areas such as nutrition, exercise, mental well-being, and sleep, celebrating personal achievements while identifying opportunities for growth. Users could see their health scores evolve and track their milestones, all wrapped in vibrant, motivational visuals.
By delivering personalized insights alongside encouraging messages, Vitat empowered users to set meaningful goals for the year ahead. This data-driven yet human approach reinforced Vitat’s role as a trusted wellness companion and kept its users engaged and motivated on their path to better health.
Rossmann PL Is Elevating Shopping Experiences
Polish retail leader Rossmann showed the power of personalization with their year-in-review campaign. Using Storyly, they created engaging year-end recaps that highlighted users’ most-purchased products, total savings, favorite shopping days, and even fun challenges for the upcoming year. Each Story content was crafted to reflect individual shopping habits.
By transforming transactional data into shareable moments, Rossmann elevated their app from a shopping platform to a trusted personal shopping assistant. This campaign reminded users of the value Rossmann brought to their lives and strengthened their connection to the brand. A true example of how personalization can turn everyday interactions into exciting experiences.
Green-got Is Highlighting Impact with Environmental Stats
French finance app Green-got took personalization a step further by blending users' achievements with environmental insights. Their yearly recaps celebrated individual milestones while highlighting the collective impact on environmental causes, such as avoiding 41,983 tons of CO₂, equivalent to the carbon footprint of half the Taylor Swift fans flying from the U.S. to Paris for her concerts. This creative approach reinforced their brand’s mission and made users feel like active contributors to a greener planet.
PimpUp Is Transforming Web Stories for Shopping
French shopping and delivery company PimpUp used Storyly on their website to create engaging year-end Wrapped campaigns for their users. These Stories highlighted personalized stats, such as consecutive purchases, new products tried, and special achievements, all presented with fun, animated visuals. By celebrating user milestones and offering a glimpse of upcoming products for 2025, PimpUp made customers feel valued and excited about their impact.
Storyly Customers’ 2023 Year-in-Review Examples
2024 showed us how powerful personalized content can be. With Storyly, brands turned data into engaging experiences and kept their users coming back. Here are some great year-in-review examples from 2023 to show how personalization worked.
Rossmann Poland Is Mastering User Engagement
The approach by Rossmann Poland to personalized wrapped Stories through Storyly is simply remarkable. They created a year-in-review experience for their customers and packed it as a 2023 summary at the end of the year. By incorporating detailed user data into their Stories, they managed to create a highly personalized and engaging user experience. This included data like minutes spent in the app, savings made, points collected, most purchased brands, favorite categories, and preferred shopping days.
Let’s take a closer look. Every time users logged in, they were not presented with either generic promotions or product recommendations, but their purchasing behavior was reflected back at them. The level of detail was not only helpful in creating deeper user connection to the brand but also provided users with glimpses into how they purchase.
Imagine opening an app and finding out how much you’ve saved over the year or discovering your most purchased brand. This is not just data but it also mirrors the users’ way of life and preferences. This deep personalization has a profound effect on user engagement. It changes the app from just a shopping tool into your personal shopping assistant.
Heetch Is Celebrating Driver Achievements
As a popular French VTC start-up that launched in April 2013, Heetch now operates in various regions. It uses a dedicated app for drivers with the primary goal of enhancing driver engagement and fostering a sense of community. Their innovative use of Storyly Stories to celebrate driver achievements showcases this commitment beautifully. These Stories consisted of annual kilometers driven, passengers transported, and reviews obtained in a year.
But it is not just an added fuel to the celebration of driver achievements in ride-hailing services. Because personalized recognition does not merely acknowledge efforts but also enhances motivation and engagement. Imagine a driver getting rewarded for being one of the best chauffeurs. This form of recognition can greatly increase job satisfaction in such a way that every mile on the road feels appreciated.
Therefore, by sharing these milestones, Heetch not only celebrated individual achievements but also built a community of drivers who feel valued and recognized. This method helps build a sense of community among employees in the organization and it builds a warm and open working environment, in turn, better service to customers. It poses an interesting question: How frequently do we acknowledge and celebrate individual contributions in our workplace communities? Maybe personalized Stories are the new and fun way of appreciating!
Zé Delivery Is Personalizing Beyond Purchases
Zé Delivery, a Brazilian technology company, has become one of the largest drinks delivery companies over the years in the world. With a record of delivering 44 million orders in 2021 and a presence in all states in Brazil, Zé Delivery is on an impressive expansion trajectory. And their approach to personalization showcases a deeper understanding of customer engagement.
Zé Delivery’s method illustrates a deeper degree of personalization, in which customers are reminded of their journey with the brand. This included favorite manufacturers, purchasing days, or even a unique “personality” based on their behavior. Let’s say you had so many discount codes and coupons for the past year, then you’re a “Zé Cuponzin”, a coupon lover!
This strategy displays understanding that personalization extends beyond mere purchase history. It’s about recognizing and celebrating the person’s particular adventure with the brand. By assigning a personality to customers based totally on their behavior, Zé Delivery introduced a detail of fun and engagement, making the user experience greater, exciting and remarkable.
Dreams’s Mythological Approach to Finance
Dreams’ original and engaging use of wrapped Stories inside the finance sector is a testimony to the power of personalization. By connecting savings profiles to symbols of Greek mythology, they delivered an interesting layer to their year in review concept.
This technique did more than simply present financial records; it converted it into a story that became both educational and particular. By categorizing financial savings profiles as “The Climate Hero”, “The Strategist”, “The Daredevil”, and “The Thinker”, Dreams made finance relatable and accessible to anyone.
This method moreover highlights the significance of creativity in personalization. It indicates that personalization isn’t limited to the use of personal information. It’s also how you provide that information in a way that resonates with the user.
The Transformative Power of Personalization
These examples demonstrate Storyly’s personalized content solutions’ power on user engagement. From celebrating achievements to mythological storytelling and creative presentation, each of the examples highlight a different aspect of personalization.
Even though they are all from different industries, their year-end-reviews are about building relationships, comprehending user requirements and delivering value beyond a product or service. They represent the power of personalization to not just sell a product but also to enrich the user experience. Want to engage your audience in a smarter way? Connect with us and let Storyly help you create engaging content your users will love.
