Creating an excellent app product is one thing; building a business on it is another. You might have a great idea as an app owner and might have turned it into a fabulous product. Still, when it comes to running a business, there are a lot of metrics that you need to keep in mind to carry your mobile app to success. Mobile app conversion rate is a significant one for a profitable app with plenty of engaged users. So, in this article, we will share ten strategies to improve your app’s conversion rate.
What Is Mobile App Conversion Rate?
Mobile app conversion rate is the percentage of people who completed the desired action in your app. Its characteristics might change from vertical to vertical and app to app because every mobile application has a unique journey requiring users to get engaged differently.
The action at stake might be the switch from free to paid use for subscription-based apps. Purchase can be the primary indicator to track conversion at eCommerce or food delivery apps. From finance to utility, from entertainment to sports, every app can have its own core action to keep an eye on. You can even calculate the app store conversion rate by taking the number of installs into consideration.
Regardless of the specifics of the conversion event, increasing the user conversion rate should be one of the most critical issues for all mobile apps. Thus, keep reading for some valuable tips to increase your free to paid mobile app conversion rate by specifically focusing on in-app conversion. Only in this way can you earn income or protect your current situation.
How to Calculate App Conversion Rate
If you have decided which action to focus on while looking at conversion rate, there is only one step before you develop some strategies to improve it: learning how to calculate the conversion rate of an app. This is an integral part of calculating app revenue.
It is pretty simple, actually. You just need to divide the number of people who take the desired action on your app by the number of total visitors. At this point, you might ask yourself which result is equal to a good conversion rate for an app or what is the average mobile app conversion rate. Well, it is impossible to give an exact answer. It highly depends on your vertical, your app’s history, and the number of active users. However, it is always a good idea to determine your benchmarks for conversion rate (CVR) by analyzing your competitors. This will give you a good idea for app conversion rate optimization.
How Can You Increase Your Mobile App Conversion Rate
To convert the visitors to your app, it is crucial to offer a simple and user-friendly experience so that they won’t get lost along the way. If people installed your app, this means that you could attract them through your ads on various platforms, could convince them to visit app stores, and spend some time to have what you offer in their lives and on their devices. The next step is to guide them to take the desired action in order to maximize the in-app conversion rate.
1) Smart User Segmentation
If your app does not have a very niche community, you probably try to address quite different personas with their own interests. This is where a smart strategy with detailed user segmentation becomes highly necessary. When you can grasp the unique requirements of different target groups, you will be able to meet their expectations, keep them in your app, and convert them from freemium to paid.
Segment your users and create different strategies for each user. So, you will have a great method to start your campaign. You can group your users according to the risk of loss. Not all users convert in the same way, so you should behave differently and follow a different procedure for each group you allocate. You should choose the system that suits them, keeping in mind the needs of the users, and monitoring their behavior. Customizing your campaign for your users will nearly double the conversion.
2) Customization on Each Platform
If you are trying to improve the app store conversion rate, you need to think about the requirements of different platforms. To increase the downloads on Google Play Store and Apple App Store, it is crucial to be aware of the differences between them.
In other words, the design, campaigns, and resources of each app store are different. Different apps are popular on each platform, so competition varies. Google’s and iOS’s preferences are different. Avoid the one-size-fits-all approach and provide customization on every platform. If you ask yourself how to get more users for your app, this multi-dimensional approach will increase your mobile app conversion rate.
Technological developments accelerated globalization and bring very distant geographies closer to each other. However, this does not mean that we can ignore the particularities of different regions and communities. Engaging users in one country does not mean that you will be able to achieve the same with the same strategy.
In terms of mobile app marketing best practices, it is extremely important to do regional marketing by translating your app into the local language of the country. Different messages may need to use different features and different designs. In this context, localization is the process of adapting to different countries and languages. Remember that it is as important to localize your app as it fits the preferences and culture of the regions you want to target. These two aspects are very effective factors in the mobile app conversion rate.
Retargeting is currently considered as the best means for converting users. It lies at the heart of having an omnichannel mobile marketing and conversion strategy. When some users started to visit your app less frequently or abandoned it at all, you can reach them outside your app. Do not let your users forget your app and remind them why they installed it in the first place.
5) Personalized Push Notifications
You can understand your users’ intentions with personalized push notifications. You can then plan a separate strategy for the risk level groups you have created. Sending push notifications that match their wishes and expectations is a great way to convert your users because a push notification that is not suitable for the user’s intention does not attract their attention. Sending a push notification that fits and is relevant to the user’s intent is the most convenient way to attract users. Sending appropriate special offers to the user will reduce the risk of loss and increase user conversion.
6) Meaningful Ads
Every mobile user comes across an infinite number of ads during the time that they spend with their smartphones. Thus, they are more prone to pay very small attention to every single ad. You can grab their interest only when you offer something relevant, valuable, and meaningful. Avoid meaningless ads.
For someone in the mobile world, it can’t be as annoying as their activity being interrupted by meaningless and annoying ads. Make your ad spend on exciting ads. Focus on channels that interest your users. Analyze them and invest in the types of ads that interest them the most; otherwise, you will spend on advertising to drive your users away. For mobile marketing, try to connect with your users so it will increase the conversion rate.
7) In-App Stories
Especially to convert your users from freemium to paid use or from product discovery to purchase, you need to enrich the experience that your app offers. Think of it as a funnel, and remember that you need to improve to journey to help your users reach the end more easily. In-app stories are perfect for that since they are immersive, easy-to-consume, and interactive.
Small competitions and interactive social features that you can leverage thanks to in-app stories will help you with your engagement strategy. What affects your conversion rate is how many users you interact with. More engagement means a higher conversion rate. But don’t let the rewards and incentives you offer get in the way of your app.
8) Avoiding Repetitive Messages
Repeated messages affect your conversion rate adversely. If users view the same message multiple times, they’ll think that’s all, and they’ll exit your app page. Show your users that you have a lot to offer. When you can grab their attention, tell them a new and different story. This will help you make your app popular among your users.
9) More Reviews and Ratings
Reviews and ratings are free advertising for you. Getting people to review and rate your app is a great way to develop an impressive strategy. You will then be surprised how quickly your app became popular. Making high-value users your ambassadors is one of the best ways to increase your mobile app conversion rate.
If you have some troubles in leading your satisfied users to give you some good reviews on stores, utilize your in-app engagement tools such as in-app stories to encourage them to write a good comment for your app.
10) Frequent Analyses
Constant testing is the key to achieve a good mobile conversion rate. You always need to track and re-evaluate the methods that help you to convert your users. Analyze the data frequently and implement strategies and improvements that drive more conversions. It will be in your best interest to target people who use your app and will continue using it for a long time. Strategical thinking will boost your in-app conversion.
All the tips mentioned above have significant effects on the mobile app conversion rate. With these tips, you will achieve a substantial increase in the free to paid app conversion rate.