Sip of Inspiration

Asking for customer feedback without plans to implement necessary changes is a quick way to erode customer trust and feel unheard as if their feedback has no impact. By contrast, showing customers that their feedback leads to action can have a powerful impact on brand loyalty. Bring back an oft-requested discontinued product, eliminate policies your clients find frustrating, and make design changes when something isn’t working. Honoring client feedback with trackable changes, is a method of creating a customer-focused strategy that users will love.

Picture their journey: They likely bought into your product or service to solve a problem or fulfill a need, but when it doesn’t work out, the problem and the need are still there, unaddressed. By complaining, an angry customer is telling you how to meet their needs and likely the needs of others who left without saying a word. If you are able to fix their problem, your biggest potential detractors could become your best promotors– and they’ll do so with the same passion!

You can decide your marketing activities by asking users questions about what they wanna know; what kind of campaigns they want to see; do a market research to understand users' shopping behavior and motivations, such as; how often they shop online or their favorite ways to shop.