Sip of Inspiration‍

Guiding mobile banking customers to the right investment decisions is quite a challenge for mobile banking apps, especially without face-to-face interaction. This often causes beneficial services to go unnoticed.

But there's no need to panic! Akbank, one of Turkey's largest banks, has developed a smart solution to this challenge with #StorylyStories.

Have you heard of Journeys? It's our game-changing feature that allows apps and websites to personalize digital experiences based on customer interactions with Stories.

Akbank's marketers are using 'Journeys' to query their customers about their expectations from investment decisions. Based on these responses, customers are presented with relevant investment options in the following Story, seamlessly. They can even start using a service with just a single click.

Inspiring, isn't it? ✨

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