Cheerz is one of the most popular photo printing apps allowing users to turn their memories into personal photo books, prints, canvas, magnets, and many more photo gifts. The Cheerz app has active users in Spain, Italy, and France. In addition to the wide variety of products available on Cheerz, users can design their own products to print.
Since Cheerz is a creative tool, it needs to provide some inspiration to spark users’ imagination once in a while. This helps users give the best gift ever by telling great stories relying on shared memories.
Challenge – Increasing Content Consumption
While “purchase” is the core activity of the Cheerz app, the Cheerz marketers have been well aware that improving app engagement grows revenue. That’s why they were looking for a way to publish more content in the app which can help them engage their users and ultimately convert them.
Cheerz has a strong community all over Europe, composed of people who enjoy designing creative and inspirational presents. Therefore, Cheerz wanted to deliver engaging content to their community as well as DIY guides and details about products. However, they were struggling with finding a place for it in the app without compromising the user experience. There was a pressing need to come up with a creative solution that will help community building and user empowerment processes. Hence, Cheerz marketers were thinking about adding an extra layer to publish more content for increasing session time in the most native way.
How did Storyly change the picture for Cheerz?
Cheerz started using Storyly to create an inspirational space in their app to let users discover products and new ways of designing gifts. The story format was perfect to this end. Hence, Storyly came into the Cheerz app as a versatile tool for interacting with users through appealing content with different aims from community-building to welcoming new arrivals.
Solution #1 – Customizing the Stories for the Most Native Experience
At Storyly, we aim to provide stories fully customizable in design so that the story experience will feel like a natural part of a mobile app. This capability makes it possible to embed stories to any app, including Cheerz, with an appearance that fits the UI perfectly. Still, it is exhilarating to see that Cheerz took the customizable story feature one step further by placing multiple stories in different sections of the app and in various forms, including a single button-like story without a title.
Cheerz published its first stories before the Christmas season, a busy time for gift-giving activities. The Cheerz marketers created two different story widgets for the Christmas corner in the app. They used the customization capabilities of Storyly to arrange the size, border color, and position of stories to offer a flawless experience. The button-like Christmas story on top of the screen achieved a 64% completion rate, while stories in the middle let users view how their albums are made in the Cheerz factory.
Solution #2 – Localizing Stories with Targeting
Having active users in more than one country -like Cheerz has in France, Italy, and Spain- requires providing content in local languages for different geographies. However, this did not become a challenge for Cheerz marketers since Storyly’s rule-based targeting feature enables apps to deliver certain stories to specific user segments. Cheerz implemented this functionality to display stories to users in the language they speak.
As Storyly does not collect any user data, the Cheerz marketers used their own user segment data by passing them to the Storyly SDK. Accordingly, when a user opens the app, Cheerz sends the user segment to the Storyly SDK to match and filter the stories based on the labels given on the Storyly dashboard. In this way, Storyly enabled Cheerz to localize the content for different geographies just through a simple setup.
Solution #3 – Building the Hype with Countdown
Since keeping users engaged is vital for long-term retention, special occasions are great times for mobile apps. Considering that users seek out the latest deals, especially during the holiday seasons, mobile apps work to capitalize on this consumer behavior. Based on this insight, Cheerz added a button-like single story for the Christmas season to its app. Located at the top of the screen, the clock story heralds the holiday season, while the interactive countdown urges users to think about the best gifts for their loved ones. Cheerz started to tell its Christmas story with a countdown before introducing its products and gift guides, thereby creating a FOMO to encourage users to purchase their gifts. The Cheerz marketers directed users to their inspirational stories to let users discover the latest products for Christmas.