Mobile User Engagement Glossary | Storyly

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Segmentation

What is segmentation?

Segmentation intends to separate the marketplace into parts, or sections, which are quantifiable, available, actionable, and productive and have a development potential. An organization would find it difficult to focus on the whole market, given time, cost and exertion limitations. It needs to have a ‘determinable’ segment – a group of individuals that can be identified and targeted with reasonable effort, cost, and time.