Mobile User Engagement Glossary | Storyly

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What is retargeting?

Retargeting, also known as remarketing, is a form of online advertising that keeps your brand in front of bounced traffic after users leave your site. Retargeting is a powerful conversion optimization tool; however, retargeting works best when applied as part of a broad digital strategy.

Retargeting works best related to inbound and outbound marketing. Techniques including content marketing, AdWords are extraordinary for driving traffic, yet they do not help with conversion optimization. On the other hand, retargeting can help increase conversions, but it can’t drive individuals to your site. Your best opportunity to succeed is to use at least one apparatus to drive traffic and retargeting to take advantage of that traffic.