Mobile User Engagement Glossary | Storyly

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Monthly Active Users (MAU)

What is monthly active users (MAU)?

MAU, monthly active users, is the number of active app users who login or visit a mobile app during a 30-day period. This metric is also based on the number of users rather than number of individual sessions. 

DAUs and MAUs are one of the benchmarks for app product managers or digital marketers while assessing the overall success or failure of a mobile app during a specific time period. These metrics give you the insights regarding an app’s performance, and what steps you might have to take in order to improve these numbers.