Mobile User Engagement Glossary | Storyly

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Lifetime Value (LTV)

What is Lifetime Value (LTV)?

LTV stands for lifetime value, and it speaks to the total monetary worth associated with a customer or a group of customers. Various brands use it to predict how much benefit or income customers will create, or to compute how much benefit or income they have delivered to date. It is useful to determine the anticipated LTV for the average client.