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In-app messaging is a type of mobile notification where the message is displayed within the mobile application. Pop-ups, push notifications, and yes or no prompts are examples of in-app messages. 

An in-app message reaches individuals when they are actively using the app. 

In-app messages can vary in format and size and can be simple or content-rich. The key point of in-app messages is a pop-up that appears when the user is engaging with content. Moreover, the type of message used on the web is called an “in-browser message,” often used in together with multichannel customer engagement strategies.