Mobile User Engagement Glossary | Storyly

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Email Reputation / Deliverability

What is email reputation / deliverability?

IP address and domain reputation are determined by how effective your delivery is. If their score is fine, it means no spam reports, and ISPs will trust your email reputation. So, your email is placed in the recipient’s inbox. 

Email reputation or deliverability is important since spam reports damage that reputation. Keeping lists clean and generating valuable content helps you to improve your email reputation.