Mobile User Engagement Glossary | Storyly

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Customer Relationship Management [System] (CRM)

What is customer relationship management [system](CRM)?

A CRM is a system used to follow customer data and assist advertisers with managing customer relationships. CRMs gather data on marketing campaign results for every one of your customers to help with planning and strategizing. There is a wide assortment of systems out there, and none are constructed exactly the same, so when looking for a CRM, organizations should concentrate on the key functionalities required.