Mobile User Engagement Glossary | Storyly

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Customer Engagement

What is customer engagement?

Customer engagement happens when a client interacts with a specific brand. That can be opening an application, visiting a site, making a comment on an Instagram post, replying to an email, tapping on a message pop-up, or stopping by a physical store.

User engagement occurs between users and mobile applications. It measures users’ interactions with apps, and it covers retention, usage, session durations and counts.