Mobile User Engagement Glossary | Storyly

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What is Conversion?

A conversion happens when a brand effectively convinces a prospect to complete a desired activity. That could be making a purchase, clicking on a promotion, opening an application, requesting a brochure, or any number of other potential objectives. Brands generally depend on promotion and customer outreach channels (for example, email and message pop-ups) to drive conversions as a feature of their bigger commitment, maintenance, and adaptation procedures.