Mobile User Engagement Glossary | Storyly

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Average Revenue Per User (ARPU)

What is average revenue per user (ARPU)?

ARPU, or average revenue per user, is the total revenue that your app generates that is averaged across all app users. Since this number is an average and all users are included in the calculation, it is important to know that every single user might not be a contributor to the revenue amount in real, however, all of them will still account for the ARPR.

The formula for calculating ARPU is dividing the total amount of revenue that is generated during a specific time period, by the total number of users who are using an app during that same time period. For instance, if your app generated $1000 in a month, and you have 100 active users, your ARPU for that month would be $10.