Mobile User Engagement Glossary | Storyly

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(App) Stickiness

What is app stickiness?

Stickiness in app marketing alludes to how memorable something is – how a brand or an idea ‘sticks’ in the psyche of purchasers. For mobile applications, it is a measurement straightforwardly identified by DAU (daily active users) and MAU (monthly active users). Stickiness can be determined by separating the day-by-day dynamic clients by month-to-month dynamic clients. That gives you the level of your month-to-month clients who are returning (the higher, the better).