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Mobile User Engagement Glossary | Storyly

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A C D E F G I K L M O P R S U W

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A

Average Session Duration

Application Programming Interface (API)

App Loading

A/B Testing

Average Revenue per User (ARPU)

App Rating

API Latency

(App) Stickiness

C

Churn Rate

Control Group

Conversion Rate

Cross-Channel Messaging

Customer Engagement

Customer Journey

Customer Relationship Management [System] (CRM)

Cohort Analysis

Conversion

Crash Rate

Customer Behavior

Customer Permissions

Customer Retention

D

Daily Active Users (DAU)

Dynamic Content

Deep Linking

E

eCPM

Exception Events

Email Reputation / Deliverability

F

Frequency Capping

G

Geofence

I

In-App Messages

In-App Story

IP Warming

K

Key Performance Indicators (KPIs)

K-Factor

L

Lifetime Value (LTV)

M

Marketing Automation

Mobile Moment

Multivariate Testing

Mobile Marketing

Monthly Active Users (MAU)

O

Onboarding

Opt-In Prompts

P

Personalization

Priming for Push

Push Notification

Push Action Buttons

R

Rate Limiting

Retargeting

Rich Push

Relationship Marketing

Retention Rate

S

(App) Stickiness

Segmentation

Spam Testing

Story Interactions

SDK

Session Interval

Sunsetting

U

User Feedback

W

Webhooks

White Labeling

Webhooks

White Labeling

Webhooks

White Labeling

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