App Engagement Marketing 101

App Engagement Marketing is a great way to grow your mobile app. Who wants to learn about app engagement metrics, increasing engagement, and methods? Continue reading our article!

What Is App Engagement? Why Is It Important?

Engagement in mobile marketing is the interaction between mobile app users and mobile app. It is measured through multiple metrics that users engage with the app, such as the number of users, session times, etc. Mobile app engagement allows your users to keep coming back to your mobile app and take the desired action. It also provides data and information for you to analyze the well-running parts of your app engagement strategy. Mobile app engagement prioritizes user needs. It allows you to measure how users engage with mobile campaigns. It also allows you to design and manage your campaigns to increase interaction with the app or restart it with this metering.

Engagement is significant to mobile marketers and advertisers. Without an interactive user base, apps won’t be useful. The user who does not engage will not benefit you. Engaging users will enable you to grow your app and ultimately generate revenue successfully. In this way, mobile app developers better understand the areas where they can improve and change the app. With the necessary arrangements, user’s retention can be longer, and engagement can be increased.

In mobile app advertising, understanding the high and low points of engagement helps advertisers optimize their campaigns. Retargeting and re-engagement campaigns can be successfully implemented by advertisers who can analyze their target audience and engage points. With this, you can reduce mobile marketing costs. Measure and analyze a mobile-focused business’s user engagement levels.

What Are the Most Important App Engagement Metrics?

There are many ways to improve your mobile app engagement. Some mobile app metrics are very effective at improving. So, what are the most common mobile app engagement metrics?

Active app users

Active users are critical to app developers. It helps you determine how many users have returned to your app. This metric will help you understand how functional your app is.

Retention rate

With this metric, you can determine what percentage of your users are coming back to your app. The retention rate allows you to understand whether your mobile app is useful and useful. This metric can give you a good idea about app engagement marketing.

Session length

Session length is the time a user spends in your mobile app. The length of time spent in implementation is a good indicator of app engagement.


It refers to the number of users who access and download your mobile app thanks to a specific resource. With the helpful resources, you will have app engagement with users. If the target audience of the resources used is similar to your app’s target audience, you can achieve too high results for your app.

Screen Flow

It refers to the paths your mobile application users follow on the application screen. Analyzing where users spend the most time on the app screen shows you which area you need to engage with them.

Lifetime value (LTV)

Refers to your users’ revenue over the life expectancy of your app since the first time they downloaded your app. LTV can be calculated on a monthly average or per user. It is a fundamental metric as the sustainability and profitability of your app depends on this ratio. Also, a mobile app with sustainable value will yield good results in terms of engagement.

Time to load or start

If the loading and opening time is high, this affects the storage time negatively. Fast loading of the application or related page positively affects and increases the interaction of the application.


Categorizing users in their actions in the application is called Segmentation. Some users can use certain parts of the application more than other users to try to interact with users in their personalized areas to increase application interaction.


Categorizing users in their actions in the application is called Segmentation. Some users can use certain parts of the application more than other users to try to interact with users in their personalized areas to increase application interaction.

How Can You Increase App Engagement?

We have mentioned above the importance of app engagement and app engagement marketing. So how to increase app engagement? What are the app engagement tools and app engagement methods to increase?

Push notifications

Warnings or banners that appear on the user’s mobile device screen. The user must have downloaded your app to receive the notification. It allows you to provide status updates with push notifications, provide personalized offers, announce critical new features, or deliver any notification you want to convey to the user. Using push notifications can increase user engagement and return to your app.

Rich push notifications are similar to push notifications, but their content is enriched with images, video, or sound files. Such rich push notifications are more effective in user app engagement.

In-App Messages

These types of messages appear when your users are active in the app. Thanks to in-app messages, you can announce product updates, confirm sales transactions, and show users personalized suggestions and campaigns.

You can increase engagement and conversion by using in-app messages. The primary purpose is to increase the session’s duration, as these messages are displayed when a user is active in the app. In-app engagement marketing, in-app messages are a pretty good method.

Email marketing

As mobile devices become more popular, email marketing is beneficial for keeping in touch with app users. It is one of the effective channels for reaching and retaining potential users. You can use email to inform your users about your newsletter and application updates and to offer user-specific discounts and promotions.

Efficient Onboarding

If users don’t understand an app’s value proposition, they won’t consider using that app. You must show your users the importance and purpose of your application at first. Why should they use your app?

You should explain the basic features and functions of your application to your users. You can then increase the application interaction by highlighting the advantages and benefits. With this first engagement, you have to make the registration process as easy and as fast as possible. Users don’t want to be involved in a registration process that seems complicated to them.

Offer and Loyalty Program

You must offer a reward or loyalty program to your app users. In this way, you would encourage your app users to use your app and, loyalty programs make your users feel important and essential. Thus, you increase app engagement.

Bidirectional Communication

Users want to communicate with brands. Therefore, two-way communication is critical. You can get the feedback of your app users and understand what they want. In this way, you can improve the functionality of your mobile app and increase app engagement.

Keep Your App Updated

Updating your app is the best way to market new features to your users and show that you’re active. You can also increase app engagement quickly by making improvements according to user experience.

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