Mobile User Engagement Glossary | Storyly

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Key Performance Indicators (KPIs)

What is key performance indicators (KPIs)?

Key performance indicator metrics are used for measuring how effectively a company is achieving key business objectives. Companies use key performance indicators to evaluate their success toward reaching goals. While high-level key performance indicators focus on the overall performance of an organization, low-level KPIs focus on processes in departments like sales, marketing, HR, support, etc.