Mobile User Engagement Glossary | Storyly

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Conversion Rate

What is conversion rate?

One of the most important mobile app metrics that all digital marketers and app developers use is the conversion rate. This is the percentage which is derived by dividing the number of app downloads by the number of app page views or impressions during a specific time period. 

In simpler terms, conversion rate is a percentage of app users who performed a desired action after landing on your app or visiting a specific section. For example, if the desired action was app download or an in-app purchase, then conversion rate would be the number of users who performed that specific action, divided by the total number of users who visited that app section.