Spotify Wrapped has been a massive success story. Replicate the same effect in your own app and website.
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The short answer: THEY LOVE IT!
Need more to be convinced?
• A personalized touch strengthens your bonds with your audience.
• It’s an awesome way to make use of data that you already have.
• It has the potential to go viral.
• It’s becoming an established trend, and you wouldn’t want to stay behind.
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Integrate Storyly to enrich your in-app and web experiences with interactive, personalized, shoppable content. Connect your customer engagement platform or send your user properties to Storyly. Start crafting personalized end-of-year experiences for your customers.
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The Poland branch of one of Europe’s largest health & beauty companies, Rossmann, leveraged their first-party data with Storyly’s content personalization to create a captivating yearly recap. Each customer saw a summary of their preferred shopping day, favorite category, most purchased brand, loyalty points collected, savings, and minutes spent in the app.
Sweden-based money management app, Dreams, creatively personalized year-in-review campaigns in 2023. Each customer saw a summary of their yearly saving profile, discovering whether they were “The Climate Hero,” “The Strategist,” “The Daredevil,” or “The Thinker.”This approach led to a 200% increase in engagement.
France-based VTC company Heetch smartly used the yearly wrap-up concept to boost driver engagement. They created personalized content for their driver’s app, showcasing each driver’s number of passengers transported, annual kilometers driven, and number of reviews received.Such a wonderful way to strengthen the sense of community!
Brazil’s largest drinks delivery company, Zé Delivery, mastered personalization with Zétrospectiva 2023. Each customer saw how long they’ve used the app, their favorite brand, and delivery day. At the end, customers were playfully assigned personalized titles, for example “Zé Cuponzin” for frequent coupon users.
Berlin-based travel company GetYourGuide delighted customers with the Memory Lane 2023 recap. Impressions skyrocketed within just four days as customers enjoyed a personalized summary of their yearly travel experiences, evoking all the beautiful memories created throughout the year.
