Insights

Discover the top holiday trends and stats shaping eCommerce. From early shopping habits and the rise of AI-powered gift assistants to the growing appeal of second-hand items, this blog dives into the key insights you need to stay ahead. Explore how consumers are navigating economic challenges while still embracing the festive spirit. With actionable tips for retailers, it's the ultimate guide to make the most of this holiday season in Europe and the UK.

Discover the secrets to mastering your back-to-school campaigns with our latest blog post. This comprehensive guide dives into the transition from summer ease to the bustling back-to-school season, exploring opportunities for marketers in retail, eCommerce, and CPG sectors. From early sales access to leveraging zero-party data for segmentation, experts share invaluable insights to not just survive but thrive during this crucial period. Whether you're looking to enhance customer retention, personalize your marketing efforts, or boost your Q4 preparations, these expert tips will equip you with strategies to elevate your brand and captivate your target audience.

This blog emphasizes the unique marketing opportunities presented by the UEFA Euro 2024 and the Paris Olympics for eCommerce brands. It highlights strategies such as real-time and limited-time engagement to capture audience interest during these major sports events. Industry experts share insights on leveraging live social media updates and event-themed promotions to boost sales and engagement. The post also explores the benefits of personalization, using first-party data for targeted advertising, and creating exclusive merchandise to attract sports enthusiasts. Moreover, it showcases how integrating platforms like Storyly can enhance the digital customer experience by creating interactive and shoppable content, fostering a more engaged and loyal customer base.

Explore the latest trends and statistics about social commerce as we examine how platforms like YouTube, TikTok, and Facebook are blending social interactions with e-commerce. Learn about the rise of live shopping events and AI-enhanced shopping experiences in our comprehensive overview of this fast-evolving market. Dive into the details and discover why social commerce is the future of online shopping.

As eCommerce competition intensifies, technological advancements and shifting consumer expectations are shaping the industry's future. Key trends include the transition to first-party and zero-party data for better customer insights, the rise of AI and augmented reality for personalized and immersive shopping experiences, and a growing focus on sustainability. Industry experts predict that engaged commerce, omnichannel shopping, and direct-to-consumer models will dominate in 2025, offering both challenges and opportunities for businesses to innovate and thrive.

Content is the most powerful tool of eCommerce marketers. That’s why we asked eleven eCommerce experts what they think about the role of content in eCommerce. Join us for an extensive reading that covers a wide range of topics.