Tarif Küpü

Experiencing these great results, we are proud to say that Tarif Küpü remains to be an active user and en- dorser of Storyly, benefiting from every new feature launched immediately.

With Storyly

%10

Day 7 RR Increased

%30.0

Boost in ad activity and ad revenue

+15M

User engagement events increased

Challenges

By nature, Tarif Küpü is a content platform, whose main pur- pose is to increase the time that its users spend within the app so that they would consume more content and in re- turn engage and interact with this content via liking, fav’ing, sharing, etc. Additionally, Tarif Küpü wants their users to de- velop a habit of entering their app, in other words become loyal users.

All of this would eventually contribute to the monetization objectives as well, since more session time and retained us- ers would mean more ads being served.

With all the similar content platforms and apps out there chasing the same goals and facing similar challenges, Tarif Küpü needed something different; a smart and unique twist that would alter the way that it communicates and connects with its users.

This is where Storyly stepped in!

Solution

By bringing the well-known story format to mobile apps, Storyly made it possible for Tarif Küpü to establish a new way of communicating with their users. Since using Storyly, Tarif Küpü has benefited from Storyly’s various features that enabled them to tackle the engagement and retention challenges of their app.

• Being one of the most familiar ways to consume con- tent and being able to use it as a step-by-step tutorial guide for recipes, the Story format was a perfect fit for a content app such as Tarif Küpü. Storyly helped Tarif Küpü to build interest with a brand new, yet familiar experience..

Results

Addressing the challenges of Tarif Küpü from various angles, the use of Storyly worked brilliantly and created amazing results contributing greatly to the engagement and retention goals of the app. Below is a summary of these great yields of integrating Storyly, comparing before and after using metrics of Tarif Küpü.

Dramatic Improvement in D7 Retention Rates

Retention is essential for growth and has a high return on investment which research conducted by Frederick Reichheld of Bain & Company showed that enhancing app retention rates by merely 5% increased profits from 25% to 95%.

Double-Digit Growth in Session Times and User Engagement

Session time is a critical metric for a content app given that; how much time your user spends in your app directly correlates with how much that user engages & interacts with your content. Keeping this in mind, Storyly provided a double-digit increase in session time and in addition, user engagement events increased by 15%. These user engagement events refer to the core events in the app such as opening or commenting on a recipe page.

+30% Increase in Ad Revenue

We observed an increase in page views 15% (recipes, main page and listing) meaning that the users spend more time in the app. As the users spend more time in pages, the number of ads displayed have grown in number, which means more ad impressions and ad activity.