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Experiencing these great results, we are proud to say that Tarif Küpü remains to be an active user and en- dorser of Storyly, benefiting from every new feature launched immediately.
By nature, Tarif Küpü is a content platform, whose main pur- pose is to increase the time that its users spend within the app so that they would consume more content and in re- turn engage and interact with this content via liking, fav’ing, sharing, etc. Additionally, Tarif Küpü wants their users to de- velop a habit of entering their app, in other words become loyal users.
All of this would eventually contribute to the monetization objectives as well, since more session time and retained us- ers would mean more ads being served.
With all the similar content platforms and apps out there chasing the same goals and facing similar challenges, Tarif Küpü needed something different; a smart and unique twist that would alter the way that it communicates and connects with its users.
This is where Storyly stepped in!
By bringing the well-known story format to mobile apps, Storyly made it possible for Tarif Küpü to establish a new way of communicating with their users. Since using Storyly, Tarif Küpü has benefited from Storyly’s various features that enabled them to tackle the engagement and retention challenges of their app.
• Being one of the most familiar ways to consume con- tent and being able to use it as a step-by-step tutorial guide for recipes, the Story format was a perfect fit for a content app such as Tarif Küpü. Storyly helped Tarif Küpü to build interest with a brand new, yet familiar experience..
Tarif Küpü has also benefited from the labelling feature of Storyly. Through dynamic labelling, Tarif Küpü was able to show their users exactly what they were interested in, in the Story groups. For instance, if a user was circulating within the pastry section of the app, when that user returned to the home page, the story content displayed was dynamically updated based on that user behavior.
We want to be “the platform” that comes to mind when anyone is in need of an easy-to- prepare, good recipe. Differentiating from oth- ers that are promising the same, is a challenge. With the familiarity of its story format and with the diversified features that it provides, Story- ly made this possible. It gave us a new way to communicate, engage and connect with our users. In return, they became loyal consumers of our recipes.
Addressing the challenges of Tarif Küpü from various angles, the use of Storyly worked brilliantly and created amazing results contributing greatly to the engagement and retention goals of the app. Below is a summary of these great yields of integrating Storyly, comparing before and after using metrics of Tarif Küpü.
