Social and interactive media have been crucial for our social interactions and business lives for a long time. But when Coronavirus Pandemic almost banned personal connections, these social media platforms were the only option for staying connected and informed in this period. As a result, app engagement has grown immensely, and interaction rates go up via content such as interactive stories.
In this article, we will share how social communities get more social during the coronavirus pandemic and also how Storyly affects it via creating a social community atmosphere and conveying interactive stories to apps.
Trending Social Platforms
According to Statista, more than 60% of US Social Users expect their YouTube and Facebook usage to increase during COVID-19. The global coronavirus impacts customer behavior forcefully. If we study the, We Are Social 2021 overview; we can see that social media platforms and apps are in a new standard. Social groups also have a higher social impact.
- Active social media users grew by roughly +13.2% after the outbreak.
- The annual change in the number of global social media users is up 490 million.
- The number of users of social media is now more than 53% of the world’s population.
- The monthly daily users of Facebook are up by +12%
- Instagram’s advertising range grew by +5.4%.
- Twitter’s advertising reach is up by +0.1% (+387 thousand)
- Snapchat’s reach grew by +15%. LinkedIn advertisements can reach 727.6.
- Pinterest’s potential audience reach is now 200.8 million.
- In the first quarter of 2020, TikTok has managed to get 2 billion downloads and 315 million installs just in one-quarter.
In addition to the given data, social and interactive communities are growing. Staying connected and informed is very important for users. Therefore, app engagement and interaction potentials are high with effective strategies. If you want to learn more about app and user engagement tips, you can read “10 Best Story Ideas to Engage and Impress Your Audience“.
Staying Connected During the Pandemic
Staying Informed During the Pandemic