Last week at the App Promotion Summit, I got the chance to moderate an exciting and insightful panel “Developing a Great App Product” together with a star-studded cast from the app world. For the past year, being remote hadn’t felt this connected, with esteemed colleagues from around the world talking about common struggles as product managers and unique, sometimes personal, passions.
My job as a product manager, as well as personal motivation, is to understand the needs and pain points of anyone in the role of managing an app. For the past two years, as Storyly, we’ve been focused on how apps work to retain their users and what is working against them to accomplish this – how users today interact with apps and prioritize the interaction with their phones. During this time, a pandemic hit, and for some mobile businesses this resulted in an accelerated and unpredicted growth which many suspect they now may be struggling to keep. And some, on the contrary, had to adjust and constantly rethink their strategy to fight the uncertainty of the past year. There’s no doubt the pandemic transformed the mobile industry significantly. Engaging hardly acquired users was at the heart of last year.
Back to basics: making it easier and shareable to sell and buy
Social shopping is one of the key trends nowadays and it’s one of the core elements of the user experience at Poshmark. We’ve been seeing that second-hand C2C marketplaces were having a hard time during the pandemic. I was curious to find out how Poshmark managed to keep the community upbeat and engaged during this time. “Poshmark parties are actually a great way to catch up with the social shopping trend,” said Brindi Manolache, Senior Growth Product Manager of Poshmark
Community Dynamics Reinforced
Strava was faced with a totally different challenge when it comes to community building during Covid. For Chris Gallello, Senior Product Manager at Strava
“User data has always been a hot topic but it should go hand in hand with trust-building”
Interestingly, at K Health, “churn” means mission accomplished: a healthy user. That urges Nicholas Beck, Director of Product at K Health
Rethinking definition of the creator in the mobile world
Around 2 billion live with disabilities, and especially considering the size of Spotify’s audience, it is crucial to take ease of use into account whether it be screen or voice commands and ways to interact with content. Sukriti Chadha Product Manager for Accessibility at Spotify
Catering to changing needs and bringing value through unique content
Demographics and habits may change over time but unique content means offering great value, able to change instantly to cater to the shifting needs. When considering C2C apps, maintaining a high level of personalized experience can be challenging without directly being involved in the supply side of the business. Han Cho, Group Product Manager at Etsy
Outlook for future
Now that the pandemic is winding down, normal seasonal behavior is coming back and Brindi from Poshmark was “eager to plan more creative ideas then stay safe.” While creative and design can offer innovative features (hint hint: in-app stories) to help shopping be even more social, Sukriti from Spotify was excited about changing the approach to creative to more and more embedded inclusion.