While Millennials have been moving towards their 40s, members of the new generation are entering into adulthood. As this generation gains spending power, as an app developer, you should get to know them very well.
Gen Zers’ top social media apps are Instagram, Snapchat and TikTok. They love to consume short video content. Gen Zers respond to visuals. Keep in mind, that a big part of this generation learnt swiping before speaking. So, they know how to consume the visual content such as stories which are the bases of Snapchat and Instagram, and used by many other applications such as Netflix and Youtube, the most popular platforms for video streaming among Gen Zers and other generations.
Spotify has also been testing stories with influencers sharing video clips. In Spotify’s case, stories serve as a tool for music discovery. Using the power of stories in the comfort of its vast consumption is one of the easiest ways to engage with Gen Zers. You don’t need to educate Gen Zers on how to use stories feature and how to engage with the app.
By having a mobile app, you are already available for the Gen Zers market. With the right strategies, you can grab the attention and admiration of Gen Zers. Most of today’s online platforms are becoming more video and visual driven. You can use them as how Gen Z likes to consume. Whichever type of app you are promoting, you can reach Gen Zers by adding a familiar taste of the stories as a brand new feature.