And since pandemic affects the whole world, we see its effects on every industry as well. When we look at specific sectors, we see varying effects of COVID-19. But in this article, we’ll narrow it down to the mobile app industry.
In this blog post we will discuss:
• How COVID-19 affects app stores’ revenue: Apple’s App Store & Google Play
• How it affects app stores’ download: Apple’s App Store & Google Play
• Its impacts on different app categories: Growing & Declining App categories
• How it affects user experience & engagement
• The changes in ad spend
• Forecasts about the future of the mobile app marketing