Mobile User Engagement Glossary | Storyly

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White Labeling

What is white labeling?

White labeling is the procedure of re-branding or masking an item to closely resemble your site or domain. Advertisers can utilize white labeling to alter messages, so it looks to end-users they like are coming directly from you regardless of whether they are sent through your CRM, ESP, or marketing platform vendor. Email white labeling is helpful for reputation and deliverability. It improves the probability customers will connect with those messages and ISPs will deliver them to the inbox rather than spam.