Mobile User Engagement Glossary | Storyly

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What is rich push?

Rich push is a push notification that includes an image, GIF, video, or in-message experience. Since people tend to engage with short push notifications, in 2016, iOS 10 made it possible to include images, GIFs, and videos within the push. While traditional notifications limit the text space, images and video can take an idea much further in the same amount of space.