Mobile User Engagement Glossary | Storyly

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Rate Limiting

What is rate limiting?

Rate limiting is a way to limit the number of messages sent in a time frame to avoid overwhelming response or limit messages sent to a specific individual. If you have a great offer to announce and many supporters, a single message push notification could be sufficient to over-burden your servers with traffic. Better to set rate limits so that, say, 10,000 messages are sent at a time, which will contain the reaction.