Mobile User Engagement Glossary | Storyly

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What is personalization?

Personalization is using innovation to consider the individual inclinations of every customer while communicating with them.

Taking information and utilizing it to engage the customer is known as personalization. While personalization can be something as straightforward as an email that greets them by their first name (“Hi, Joe!”), it can be as intricate as importing data from each customer profile into the messages you send. The objective of personalization is to successfully drive meaningful encounters without violating customer limits.