Mobile User Engagement Glossary | Storyly

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What is onboarding?

Onboarding is a process that helps brands to take new users and keep them engaged in the long term. 

Onboarding is a first step that lets customers know you exist and encourages them to download your app. However, many people never open an app after downloading. Getting them to come back is another crucial step that requires engagement and retention to take them from brand new users to loyal users.