Mobile User Engagement Glossary | Storyly

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Exception Events

What is exception events?

In an activated message campaign, exception events are the moves that clients make that show they have just arrived at the ideal objective, and accordingly, they don’t get the activated message. For instance, when setting up an update message to trigger when clients neglect to refresh their profile, you would need to show that in the event that they return later and complete the profile (special case event), they should not get the update. This cooperates with a message deferral to take into consideration a brief period to finish activities before the activated message is sent. Special case events help to ensure the activated message applies to the client.