Mobile User Engagement Glossary | Storyly

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What is app loading?

‘App loading’ is a mobile app terminology that you might come across numerous times in your phone or tablet. This circular moving icon indicates the status of your app being loaded after you have clicked on a specific icon.

If the app loading is taking longer than usual, there might be a few things that you need to check. For instance, your phone internet connection, your wifi router status, your mobile data status, etc.

Apart from this, at times you might experience longer app loading times due to app issues, software-related issues or device hardware. Longer app loading times can very easily drive your app users away from your app, so being an app developer, you need to ensure that you have a stable version of your app that you have uploaded on the play store or app store with acceptable app optimization and bug fixes.