Only 23% come back to an app three days after install.
Keeping users engaged is important for loyalty and lifetime value. It requires a long-term wide strategy to motivate users to stay and take action in your app. Push notifications and in-app messages are effective, but another key element to increase engagement is creating a two-way dialogue.
Having a two-way dialogue requires interaction. For a product manager, one method to sustain this interaction is by using in-app interactive content. One of the basic definitions for interactive content provided by SnapApp is a content that requires the participants’ active engagement — more than simply reading or watching.
Another point so good about interactive content is that it allows you to get data straight from your users about their tastes, ideas, and whatever they are willing to say. One way to this data is to create user profiles and improve your engagement strategies in a more customized and personalized way accordingly.
How can you adopt interactive content? The most common types of interactive content are quizzes, polls, assessments, games, interactive videos, interactive infographics, maps, calculators, and many more. It all depends on your app vertical, and what you aim. Some might be more text-oriented and some might be more visual-oriented, although it changes from business to business, the latter generally works better.
There are limitless ways of creating interactive content in your mobile app. Asking questions, having quizzes, going live are still very relevant for every type of mobile app. Stepping up is improving the format without hustling users. The solution could be using stories! They are here and not going anywhere! To discover building an interactive content strategy by using stories, you can try Storyly now.